BackOffice Associates Global Marketing and Sales Operations Leader Cindy Zhou Named Finalist for Marketing Executive of Year: 2016 Marketo Revvie Awards

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Zhou Increased Customer Engagement and Transformed Marketing Department

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Through Cindy’s leadership, the marketing team has optimized overall customer engagement with programs that meet their specific needs—whether showcasing our support of the full data journey or particular vertical market expertise - CSO Rex Ahlstrom

BackOffice Associates, a worldwide leader of information governance and data modernization solutions, today announced that Global Senior Vice President of Marketing and Sales Operations Cindy Zhou has been named as a finalist for Marketing Executive of the Year in the prestigious 2016 Marketo Revvie Awards.

“I am honored and humbled to be named a finalist for the Marketo Revvie award. This acknowledgement is a reflection of the collective work of the entire BackOffice global marketing team,” said Zhou. “Marketing today is about customer engagement. I feel very fortunate to call many of the world’s most admired brands our customers and am passionate about helping them achieve their business goals through best practice data management.”

Joining BackOffice Associates in September of 2013, Zhou has completely transformed the overall marketing organization for the company. Her strategies have enabled the marketing team to increase customer engagement by offering more personalized relevant information to potential customers, thereby turning the marketing department into a proven revenue center. Zhou collaborated with the sales organization to quadruple the company’s global pipeline and dramatically increase customer engagement with Marketo Real-time Personalization and measurable program ROI with Revenue Cycle Models. Zhou was promoted to senior vice president November 2014 to lead global sales operations in addition to marketing and has overseen the tight partnership of sales and marketing to achieve shared revenue objectives.

“Through Cindy’s leadership, the marketing team has optimized overall prospect and customer engagement with programs that meet their specific needs—whether showcasing our support of the full data journey or particular vertical market expertise,” said Rex Ahlstrom, chief strategy officer, BackOffice Associates. “As a result, BackOffice offers the most relevant resources to the companies we serve – ultimately helping them make the best decisions for leveraging their valuable enterprise data.”

The Marketo Revvie Awards celebrate those who have significantly impacted company revenue and built engaging, long-lasting relationships with customers by leveraging Marketo marketing automation software.

Revvie Award Winners will be announced at Marketo’s The Marketing Nation Summit held in Las Vegas, May 9-12, 2016. Visit for more information.

About BackOffice Associates
BackOffice Associates is a worldwide leader in information governance and data modernization solutions, focusing on helping customers manage one of their most critical assets – data. Our range of award-winning products, built on a revolutionary platform, address the needs of business users seeking to unlock the value of their data assets. Our products and services enable organizations to accelerate growth, gain actionable visibility and reduce risks. Founded in 1996, we have an unparalleled record of success in the most complex data environments across a variety of industries. Customers include many Fortune 1000 companies including Eli Lilly, Kraft and Graybar. BackOffice Associates is a global corporation headquartered in Massachusetts with additional offices in the U.S., Australia, Canada, Dubai, India, Singapore, Switzerland and the U.K. To learn more, please visit

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Eve Sheridan
Young & Associates for BackOffice Associates
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