LiftUp Flexes Kickstarter Muscle

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Boston’s LiftUp launches Kickstarter for world’s first smart resistance band; becomes Kickstarter staff pick within hours

Strength training doesn't have to be inconvenient

Boston’s LiftUp launched a Kickstarter for the world’s first smart resistance band on March 23rd and within hours was named “A Project We Love” by Kickstarter.

LiftUp’s modern design and smart technology are resonating with people looking for a better strength training solution. It marries the convenience of a resistance band with the automatic tracking of a wearable to create a new type of workout.

As a resistance band, LiftUp offers an effective way to strength train without the 2-hour gym commitment. It’s also portable and easy-to-store, perfect for business travelers.

As the first smart resistance band, LiftUp wirelessly connects to a mobile app for guided workouts, real-time feedback, and automatic tracking of reps, strength, and calories. This helps make strength training more convenient, more interesting, and more insightful.

Plus, its sleek hardwood and aluminum design prove that exercise equipment doesn’t have to be ugly. It’s a workout tool you’d actually feel proud showing off (and being portable, that’s easy to do).

“Strength training is a fundamental part of a healthy lifestyle, but it's often perceived as either too intimidating or too inconvenient,” said Nick Sulham, LiftUp’s co-founder. “We didn’t like that, so we built LiftUp to make it more convenient and interesting.”

LiftUp's Kickstarter campaign launched on the 23rd and ends April 22nd.

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