Unmetric Adds Facebook Reactions Tracking to Social Media Analytics Product

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Provides social media analysts deeper insights into how consumers react emotionally to brand Facebook posts

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The best marketing content strikes an emotional chord and evokes a visceral response. Adding Facebook Reactions tracking to our platform will help brands better understand their audiences and adjust their strategy accordingly.

Unmetric, the only social media intelligence platform focused on brands, today announced it added Facebook Reactions tracking to the Facebook Insights feature of its Analyze product. Analyze for social media analysts is one of three core products Unmetric offers alongside Discover for brand content creators and Track for marketers.

Facebook recently added Reactions to its platform and has now rolled it out globally. Reactions allow users to express emotions on posts beyond the original Like. Reactions include buttons for Love, Haha, Wow, Sad and Angry - capturing a range of core emotions. For brands, Facebook Reactions are significant as they create a new line of sight into consumer sentiment and provide a more detailed view of how fans feel about any specific piece of content.

Within Unmetric’s Analyze product, social media analysts can connect their brand page to the Facebook Insights feature. Unmetric’s Facebook Insights brings all page metrics into one place and makes it easy for a brand to see what’s working or not working on its page, understand the people who like their page and engage with their posts, and ultimately make informed decisions about how to engage with their audience.

In addition to the existing Facebook Insights metrics including likes, reach, impressions, engagement and visits for a brand’s own page and posts, Unmetric will now enable brands that have Facebook Insights integrated to track all of the Facebook Reactions their own posts receive.

“When you think about the best marketing, whether for TV, print or online, it’s always content that strikes an emotional chord and evokes a visceral response from the audience,” said Lux Narayan, CEO of Unmetric. “With social media, brands have always had a leg up in understanding how audiences were reacting to their content in real time. Adding Facebook Reactions tracking to our platform will enable brands to further parse consumer engagement and adjust their content and larger marketing strategy accordingly.”

Analyze and Facebook Insights are available for enterprise brands and agencies using the Unmetric platform. For further details, or to learn more about Unmetric and request a free demo, visit https://unmetric.com/analyze/.

About Unmetric
Unmetric, the only social media intelligence platform focused on brands, helps digital marketers, social media analysts, and content creators harness social signals to track and analyze competitive content and campaigns, and to create better content and campaigns of their own. Unmetric is trusted by hundreds of global brands and digital agencies for real-time insights from the owned channels of over 40,000 brands across more than 30 sectors on all the major social networks including Twitter, Facebook, Pinterest, YouTube, Linkedin, and Instagram. The company was founded in 2011 and is headquartered in New York City with offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com.

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