Tokyo to Host LocWorld – Conference Examines How to Engage Global Customers

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LocWorld30 Tokyo brings together delegates who are engaged in the business of adapting products, services and communications to an international language or culture so as to appear native to that particular region. The program consists of proven strategies on managing multiple language content, translation tools, quality control, and launching websites and products for multiple languages.

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Our program consists of proven strategies on managing multiple language content, translation tools, quality control, and launching websites and products for multiple languages

The organizers of the conference and exhibition, LocWorld, are producing an Asian version of the event in Tokyo, April 13-15. LocWorld30 Tokyo brings together delegates who are engaged in the business of adapting products, services and communications to an international language or culture so as to appear native to that particular region. Speakers at the conference include representatives from Adobe Systems, Google, Hewlett-Packard Enterprise, IBM, Lenovo, Microsoft, Netflix, Salesforce and many others. More than 300 delegates representing all manner of industries are expected to attend.

Ulrich Henes, the conference co-organizer and president of The Localization Institute, says, “Tokyo is a cultural and economic center with a unique blend of the ultra modern and traditional. Our attendees are going to enjoy a program that offers multiple opportunities for learning with some excellent networking opportunities.”

According to Donna Parrish, publisher of the magazine MultiLingual and co-organizer of LocWorld, the event is valuable for people responsible for communicating across the boundaries of language and culture. “Our program consists of proven strategies on managing multiple language content, translation tools, quality control, and launching websites and products for multiple languages.”

Rochelle Kopp, founder and managing principal of Japan Intercultural Consulting, an international training and consulting firm focused on Japanese business, will deliver the keynote, “Bridging Cultural Differences with the Hybrid Approach,” during which she’ll share her framework for bridging cultural differences in a way that recognizes the perspectives of both sides.

The preconference day will include preconference sessions that include an introduction-to-localization workshop, round tables on game localization, life sciences business and more.

Attendees may choose from five tracks during the main conference: Global Business, Advanced Localization Management, Technology, Localization for Asia and Unconference.

Some highlighted presentations include:

  • Localizing for Customers and Beyond
  • The Undiscovered Power of Mobile Apps — Learn Why Your App May Be More Important than Your Website to Reach Global Audiences
  • Tailoring Your Product to Succeed in Japan
  • West Meets East — Innovations by Asian Internet Companies
  • The Growing Importance of Emerging Markets
  • Technology For The Crowd in The Cloud

The full conference program is available at http://locworld.com/locworld30-main-conference-program/.

This conference also represents an opportunity for executives and managers to review the best products and services in the exhibit hall.

LocWorld30 Tokyo sponsors include: SDL Japan, Lionbridge, Pactera, TOIN, Welocalize, Moravia and Vesey Creative.

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Kevin Watson

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