Datalogic Wins Innovation Award at RBTE

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Datalogic, a global leader in Automatic Data Capture and Industrial Automation markets, and world-class producer of bar code readers, mobile computers, sensors for detection, measurement and safety, vision systems and laser marking equipment, is pleased to announce that it was presented with the Innovation Award at Retail Business Technology Expo 2016.

Magellan™ 9800i scanner/scale

Mike Doyle, Regional Director UK and Ireland for Datalogic said, “We are delighted that Datalogic and the Magellan 9800i has been recognized by such an elite panel of retail technology experts, especially as we were up against such strong competition."

Datalogic, a global leader in Automatic Data Capture and Industrial Automation markets, and world-class producer of bar code readers, mobile computers, sensors for detection, measurement and safety, vision systems and laser marking equipment, is pleased to announce that it was presented with the Innovation Award at Retail Business Technology Expo 2016.

From a shortlist of sixteen finalists, Datalogic’s Magellan™ 9800i scanner/scale scanner/scale was selected by a judging panel of industry experts and retailers, including Marks & Spencer and White Stuff, for its ability to read digitally watermarked bar codes that are invisible to the human eye. In describing the winner the judges said “This new concept could truly be regarded as revolutionary. The invisible watermark bar code could eventually replace the long serving barcode as we know it and the potential to speed up all forms of point of sale checkout is enormous.”

The Magellan 9800i scanner’s ability to scan digitally watermarked bar codes means that checkout staff, and customers using self-checkout, no longer need to worry about the orientation of items as they pass them across the scanner. This dramatically increases productivity at the point of sale. The Magellan 9800i scanner holds the Guinness World Record for the fastest time to scan and bag 50 items with digitally watermarked barcodes.

Mike Doyle, Regional Director UK and Ireland for Datalogic said, “We are delighted that Datalogic and the Magellan 9800i has been recognized by such an elite panel of retail technology experts, especially as we were up against such strong competition. As a supplier to eighteen of the world’s top 25 retailers, Datalogic is committed to driving innovation that helps retailers to not only work more efficiently but that also enables them to deliver a superior customer experience.”

Matt Bradley, RBTE’s Event Director concluded “We know that our exhibitors at RBTE have some amazing innovations that can dramatically change and improve retailers’ businesses. The Innovation Trail and Awards is an excellent platform for our visitors to see the very best solutions, products and services that are shaping the way the retail industry will evolve and Datalogic’s Magellan scanner is a great example of that innovation.”

Datalogic Group is a global leader in Automatic Data Capture and Industrial Automation markets. As a world-class producer of bar code readers, mobile computers, sensors for detection, measurement and safety, vision systems and laser marking systems, Datalogic offers innovative solutions for a full range of applications in the retail, transportation & logistics, manufacturing and healthcare industries. With products used in over a third of world’s supermarkets and points of sale, airports, shipping and postal services, Datalogic is in a unique position to deliver solutions that can make life easier and more efficient for people. Datalogic S.p.A., listed on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, is headquartered in Lippo di Calderara di Reno (Bologna). Datalogic Group as of today employs about 2,500 members of staff worldwide distributed in 30 countries. In 2015 Datalogic Group achieved revenues for 535,1 million Euro and invested over 48 million Euro in Research and Development with a portfolio of about 1,200 patents and pending patent applications in multiple jurisdictions. For more news and information on Datalogic, please visit http://www.datalogic.com.

Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. Magellan is a registered trademark of Datalogic ADC Inc. in many countries, including the U.S.A. and the E.U.

Contact:
Pam McQueen
Pam.mcqueen(at)datalogic(dot)com
541-302-2012

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Pam McQueen
Datalogic
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