Today, one in five students will eliminate a college or university from their list if they have a bad experience on the school’s website.
Cedar Rapids, Iowa (PRWEB) March 28, 2016
Converge Consulting will launch three new client websites this March and is set to launch two more sites in April. Year-over-year, the company has seen its website development business grow upwards of 90 percent. Converge expects website development to continue growing at unprecedented rates in 2017.
Converge takes a unique approach to website development. Before the development process begins, the company focuses on the discovery phase of user experience, conducting a comprehensive review of Google Analytics and SEO. Focusing on data early allows Converge to make more strategic, data driven decisions in developing the website’s architecture and wireframes, positioning clients for web success.
Today, one in five students will eliminate a college or university from their list if they have a bad experience on the school’s website. An inbound marketing website is critical to an institution’s success in recruiting students.
“Users visit websites for a variety of reasons,” said Converge President Jay Kelly. “Most websites are informational but don’t think through the user journey. From prospect to inquiry and application, each aspect of a visit deserves a user-specific experience with relevant content and calls to action.”
Another powerful weapon in Converge’s website artillery is the company’s partnership with OmniUpdate, a premier higher education content management system. This partnership gives Converge clients access to best-in-the-industry technology from an inbound partner who understands website redesign as it relates to higher education.
This quarter, Converge has launched new websites for Upper Iowa University (uiu.edu), Moran Consulting, Inc. (moraninc.com) and Creighton University (gradschool.creighton.edu). In April, Converge plans to launch websites for Tulane University, Freeman School of Business and California State University Fullerton, Mihaylo College of Business and Economics.
In addition to client websites, Converge also launched its own revamped site, convergeconsulting.org. The new site showcases Converge’s expertise in website design and development, setting the company apart as a premier inbound marketing agency.
Converge Consulting is a digital agency for higher education with offices in Cedar Rapids, Iowa, Denver, Colorado and Philadelphia, Pennsylvania. Converge uses what’s new and next in inbound marketing, website design, content strategy, search engine optimization, digital advertising and web analytics to positively impact student recruitment and alumni engagement for colleges and universities around the world.