Badoo Announces New Feature to Wipe Out Catfishing

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Badoo, the world's largest online dating network, has pioneered many of the features in online dating, like location based matching, and is now announcing the launch of a new feature designed to make online dating even more efficient.

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Badoo, the world’s largest dating network, announces today a new feature to eradicate catfishing called “Badoo Photo Verification.” The goal of this new feature is to make it more efficient for busy women to date online by ensuring that there’s only real people and real photos of them on the platform.

With 300 million users in over 190 countries, and 400,000 new people signing up for a Badoo experience each day, the company is the fastest growing dating platform in the world, and the first ever dating app to create this unique way of verifying real users in under one minute.

In order to get photo verified, users are asked to send a selfie with a unique pose. Badoo’s team of over 5,000 moderators across the globe check to make sure the user has followed the directions, and then gives the stamp of approval for verification. Badoo users can opt to only chat with verified users.

“The average woman receives 4 times more attention online than men, and it can be tough for busy women to filter their suitors efficiently. The launch of Badoo’s Photo Verification feature aims to not only help women cut through the fog, but also help them feel safer knowing that potential suitors have been verified,” said Alexandra Chong, President of Badoo.

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About Badoo
Badoo is the largest dating network in the world. With 300 million users across 190 countries and with 250 employees worldwide, Badoo provides the best technology for people to meet, because happiness is better shared. More than 400,000 people sign up for a Badoo experience each day and over 350 million messages are sent and 10 million photos are added on the Badoo platform, with users spending an average of 1.8 hours daily on the Badoo experience, for a total of over 12 billion swipes per day. Badoo also operates a number of white label licences for various international brands. For more information, please visit http://www.badoo.com.

About Alexandra Chong
Previously the Founder and CEO of Lulu, Alexandra joined Badoo in February 2016 as President, and brought the Lulu app in house with her. At Badoo, she oversees the company’s international expansion, business development and communications.

Alexandra founded Lulu, the no.1 app for dating intelligence in 2011. Lulu’s interactive platform revolutionized the mobile media and dating spheres. In 2013, The New York Times wrote that Alexandra started a “take back the internet movement for young women.”

Business Insider and AdWeek have recognized Alexandra as one of the top entrepreneurs in New York. Before Lulu, Alexandra served as Global Head of Marketing for Upstream, one of the world's largest mobile marketing companies. She holds a BSC and an LLB from the London School of Economics. Alexandra grew up in Jamaica, where she played tennis professionally and represented Team Jamaica in the Federation Cup.

Press Contact
Clara Armand-Delille
clara(at)corp.badoo.com

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