ConceiveAbilities Names Linda Hedenberg as Chief Operating Officer

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Linda Hedenberg joins ConceiveAbilities as Chief Operating Officer during a period of significant growth and agency’s emergence as an international leader in third-party reproduction.

ConceiveAbilities is poised to become the most trusted, recommended, and innovative surrogacy agency.

Chicago-based ConceiveAbilities, a surrogacy and egg donation agency with locations across the United States, is pleased to announce that Linda Hedenberg has joined the company as Chief Operating Officer.

Ms. Hedenberg’s new position accompanies a period of significant growth and ConceiveAbilities’ emergence as an international leader in third-party reproduction.

In making the announcement, CEO Nazca Fontes said, “At ConceiveAbilities, our success is based on uncompromising commitment to making the ‘right match’ – whether it’s finding the best donor or surrogate match for our client, or finding the best people to join our team. Along with her expertise in strategy development and operations, Linda appreciates the value of strong working relationships within our company, and with our clients and professional partners. We quickly knew she was our ‘right match’ and we are delighted to add her leadership to our team.”

Ms. Hedenberg brings more than thirty years’ experience in healthcare operations, organization development and business development to her role. Most recently, she was a Senior Consultant with Giles & Associates Consultancy, providing research and strategic direction for clients ranging from small startups to large biotech and pharmaceutical companies. Additional roles include positions in business development for Northwestern Memorial Hospital and University of Chicago Health System.

Ms. Hedenberg earned an MBA in strategy, finance, and organization development from Northwestern University’s Kellogg School of Management. As COO, she will oversee ConceiveAbilities’ business operations during a time of rapid growth.

“With the ever-expanding options and growing social acceptance of third-party reproduction, ConceiveAbilities is poised to become the most trusted, recommended, and innovative surrogacy agency,” Ms. Hedenberg says. “The company’s team of professionals is by far its greatest asset, and I’m honored to work with them to ensure clients from around the world have access to the options and support needed to build their families.”

About ConceiveAbilities
ConceiveAbilities is a globally recognized egg donor and surrogacy agency, providing excellent service to intended parents, fertility centers and clinics around the world since 1996. Based in Chicago, the company also has locations in Denver, New York, Dallas, and Houston. ConceiveAbilities advocates strongly for modern families and is highly selective in its network of donors and surrogates. Its uncompromising ethical standards have earned the respect of the nation’s leading fertility experts, and made it one of the most highly regarded agencies in the U.S.

For more information, visit the ConceiveAbilities’ website at or call 312-379-5700.

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Pietro Barbanente
since: 01/2011
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