“We looked at a variety of public relations partners but C-K understood our brand and objectives as well as the need to bring more attention to the valuable mission of the Rescue and Rehabilitation program,” Andrea Rodgers, Shedd Aquarium.
Chicago, IL (PRWEB) March 29, 2016
Cramer-Krasselt (C-K), an integrated marketing agency, announced it has been selected by John G. Shedd Aquarium (Shedd Aquarium), a leader in animal care and conservation, for public relations support around their Rescue and Rehabilitation program. Shedd Aquarium conducted a review of multiple agencies and selected C-K because of its integrated approach, broad capabilities and content-led focus.
“We looked at a variety of public relations partners but C-K understood our brand and objectives as well as the need to bring more attention to the valuable mission of the Rescue and Rehabilitation program,” noted Andrea Rodgers, APR, Vice President of Communications and Public Relations at Shedd. “From our first meeting, the fresh ideas C-K presented showed the most complete approach to helping Shedd strategically engage media, influencers and the general public about the critical work we are doing.”
For nearly five decades, Shedd Aquarium has been a nationally recognized leader in rescue and rehabilitation of animals in need. This includes work at Shedd Aquarium and off-site at locations around the country responding when animals are in need of urgent care. Past rescue and rehabilitation efforts have occurred nearby as close as Lake Michigan responding to illegal wildlife imports and participating in global rescue efforts such as the oil spills in the Gulf of Mexico, Alaska and South Africa.
The most recent Shedd efforts have been along the coast of California and include the rescue of an orphaned southern sea otter pup, Pup 719, discovered on Carmel beach abandoned and malnourished, and hundreds of sea lion pups stranded off the coast of Santa Barbara and Ventura coasts impacted by El Nino conditions and warm ocean temperatures leaving many of them hungry and sick. Shedd Aquarium is no stranger to helping sea lions, as it’s currently home to four rescued male sea lions, and has responded when animals are in need of urgent care.
“To work with Shedd and play a role in bringing important stories to life for a revered institution that is not only important to the City of Chicago, but has a huge global impact, is an honor,” said Karen Seamen, President and Chief Operating Officer at C-K. “Our public relations team is excited to help draw considerably more awareness to the work Shedd is doing.”
The agency will begin work for Shedd immediately and the account will be managed by the Chicago office.
About the John G. Shedd Aquarium
The John G. Shedd Aquarium, a not-for-profit organization dedicated to public education and conservation, is known as “The World’s Aquarium.” Situated in Grant Park in downtown Chicago, Shedd is home to 32,000 aquatic animals representing more than 1,500 species of fishes, reptiles, amphibians, invertebrates, birds and mammals from waters around the world.
Since its opening in 1930, the Aquarium’s mission has been to connect individuals to the living world and inspire them to make a difference. Today, this educational goal has gained urgency as more species acquire endangered status. Shedd Aquarium is committed to a number of projects designed to preserve threatened or endangered aquatic species.
Shedd Aquarium is supported by the people of Chicago and the State of Illinois. Shedd Aquarium is an accredited member of the Association of Zoos and Aquariums (AZA).