SenionLab Integrates Micello Maps into its Indoor Positioning Based Analytics Suite, StepInside

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Micello and SenionLab partnership enables venue owners to have accurate indoor maps for improvising and enhancing indoor positioning, analytics and location-aware services to their customers.

Micello, Inc. the leading global provider of indoor maps has integrated their maps into SenionLab’s StepInside, the company’s robust Indoor Positioning System (IPS) technology platform, for location-based services (LBS). SenionLab is a Sweden based global leader in providing indoor positioning solutions.

“Partnering with Micello and its huge global indoor maps collection positions us well for providing our services globally.” said Christian Lundquist, Co-founder & CEO of SenionLab. “This unique integration of Micello maps into our platform offers a smart roadmap for businesses to excel in providing location-based services to their customers as well as in obtaining a real-time analytics and statistical data for enhancing the customer experience.”

StepInside is a customizable, cloud-based tool offering a variety of service plug-ins:

  • StepInside Analytics provides in-depth analysis and statistical insights about crowded areas or visitor flow in a venue.
  • StepInside Beacon Management manages and monitors overall network and individual beacons.
  • StepInside Wayfinder, enables the users to interact with points of interest within a venue.
  • StepInside GeoMessenger lets users to interact with a venue based on their current location.

All the four plug-ins are now integrated with and leverage Micello’s indoor maps.

“We have a long association with SenionLab and are super excited to have them in our global marketplace.” said Ankit Agarwal CEO of Micello, “We’re glad to connect our platforms together for seamless integration of our indoor maps. Our mutual customers can now automatically use Micello maps with SenionLab’s StepInside suite.”

About SenionLab

SenionLab is a global leader in indoor positioning solutions, bringing a seamless, responsive, and consumer-friendly foundation for location-based services applications. SenionLab’s comprehensive IPS services include analytics, wayfinding, geofencing, friend finder and tracking. With more than 250 IPS installations globally, SenionLab has worked closely with shopping malls, hospitals, event venues, industrial buildings and more to improve workflows. SenionLab is headquartered in Linkoping, Sweden.

Find us on the web at, on Twitter @SenionLab and on LinkedIn at SenionLab.

About Micello, Inc.

Micello is a worldwide leader providing indoor maps and navigation data. Micello’s products include a global maps database, developer platform and SDKs, and a marketplace of integrated solutions. In the last few years, Micello has generated indoor maps for over 25,000 venues around the world. Micello is headquartered in Santa Clara, California with operating offices in Ahmedabad, India and Tokyo, Japan.

To learn more about Micello, please visit

For media enquiries please contact:

Karen Quatromoni
PR Consultant, Rainier
508-475-0025 x150

Micello, Inc.
Krishna Jani
Marketing & Communications
Tel: +14087392738
Email: krishna.jani(at)micello(dot)com

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