Universal Lacrosse Breaks into the Digital Scene with a Fresh Look at Lax Retail

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Universal Customs at $99 creates an affordable complete stick option for serious players who care about their pocket

Universal Customs

The Universal Customs at $99 initiative is a good example of how we try to be very player oriented.

Universallacrosse.com, a lacrosse specialty retailer and e-tailer announced their quickly growing “Universal Customs at $99” concept. After hitting the digital lacrosse scene in 2013, Universal Lacrosse was hoping to find their niche and replicate the incredible experience in their 10 brick and mortar lacrosse-only retail stores. This sector is clearly a star for Universal, and potentially, the future for making a lacrosse stick purchase online effortless.

On the company’s recent push to expand the Universal Lacrosse retail presence to the web, Retail Director Dennis Mann said, “We try to make every customer experience in our store special and effective. This Universal Customs at $99 initiative is a good example of how we try to be very player oriented, creating a high value and a great shopping experience.”

The goal in this section encompasses a few key pieces:

  • High value sticks at an affordable $99 price point
  • Allowing customers that string their own sticks an upgrade that includes a mesh kit
  • Consumers who would like their stick strung by Universal Professionals can easily pick their mesh and pocket type and receive their new stick perfectly strung to their specifications
  • At $99 this deal will typically have a new model head or shaft so customers can decide which is more important to them and make their choice accordingly

About Universal Lacrosse: Universallacrosse.com is a lacrosse company started solely by lacrosse players in 2006. The company grew in Central NJ from 1 retail store to 10 retail stores. You can find this brand in lacrosse uniforms across the country. Universal is most widely known for their presence onsite at some of the biggest lacrosse events in the world including the NCAA Final Four. If you have been to the college lacrosse championships from 2010 – 2015, you have most likely purchased something from Universal Lacrosse. The core of the company is its 10 lacrosse specialty retail stores. These stores are manned by lacrosse enthusiasts that realize every time they are making a sale on a piece of lacrosse equipment they can be shaping a new lacrosse experience for the player. Always maintaining an excellent level of customer service, Universal Lacrosse is a small, growing retail company that will flourish in the coming years.

The lacrosse community has created digital celebrities that are quick to promote or crush new ideas in the industry. With the growing knowledge base of lacrosse on social personalities and the quality of lacrosse content online, Universal has found new avenues to tap into in order to make sure that customers get exactly what they are looking for. Shopping for a lacrosse stick in the past has typically consisted of one or two sources of information to allow a player to make a decision on their new stick. Today, one can acquire expert opinions on products in all types of places: Instagram, content-based e-trailers, podcasts, blogs and traditional media resources such as Inside Lacrosse, etc. These resources have moved from general product overview to detailed reviews that identify the pros and cons of products that manufacturers intend to convey and sometimes are identified after products fit the emarket.

Identifying the best stick that fits in your budget: This challenge of sorting facts, product descriptions, and active coupons or sales can be a huge deterrent from finding the stick that is best for your game. Universal Lacrosse has dedicated professionals that have identified products that are commonly suited for most players in a particular position. The rules of percentages will stop anyone from being able to put the perfect stick in every players hand at first glance. Universal has sifted through the endless options in the head and handle category and has successfully come up with a section where offensive and defensive players can feel comfortable that they will end up with a great stick at an unbelievable price.

The idea of Universal Customs at $99 was founded after the 2014 season. The companies that manufacture lacrosse equipment do an unbelievable job innovating and delivering product, however not every effort can be a winner. If you are 100% sure of what you are looking for in the head or handle category, universallacrosse.com has you covered. If you are not sure what you need, but you want to make sure you get a great value and a product that thousands of other players are successful with, make sure you hit up the Universal Customs at 99 section on universallacrosse.com.

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dimitri vorona

Dimitri Vorona
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