Weidert Group Selected by DfR Solutions as Inbound Marketing Agency Partner

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Weidert Group’s program for DfR Solutions’ inbound marketing plan will include strategy development, content creation support, lead nurturing tactics, sales enablement support, and ongoing strategic counsel.

Inbound is a great approach for highly considered purchases, because it allows the buyer to have more control over the buying process, moving at their pace.

Weidert Group, Inc., a B2B inbound marketing agency and Platinum HubSpot partner, has announced that the company has been selected to implement an integrated inbound marketing program for DfR Solutions, the leading provider of quality, reliability, and safety software and services for the electronics industry. DfR Solutions supports clients across electronic technology markets including avionics, automotive, consumer, industrial, medical, military, solar, telecommunications, as well as throughout the electronic component and material supply chain.

Located in Beltsville, Maryland, DfR Solutions’ innovative Sherlock Automated Design Analysis™ Software and industry expertise empower customers to maximize and accelerate product design and development while saving time, managing resources, and improving customer satisfaction.

Chris Montgomery, senior vice president of DfR Solutions, sees inbound marketing as the best way to attract prospects looking for ways to improve their design analysis and reliability testing. “In the design stage, engineers are testing circuit boards and other equipment and typically this is a trial-and-error process that takes months. DfR Solutions’ Sherlock software uses Physics of Failure in its modeling and simulation to do the same thing virtually, cutting weeks and often months off the process. We are the only software of its kind, and it’s important our prospects know how it can help them.”

Weidert Group’s program for DfR Solutions will leverage the agency’s experience in software-as-a-service (SaaS). DfR Solutions’ inbound marketing plan will include strategy development, content creation support, lead nurturing tactics, sales enablement support, and ongoing strategic counsel.

Greg Linnemanstons, Weidert Group’s president, believes an inbound approach is particularly effective for generating awareness of a solution not widely known. “Engineers searching for ways to speed the design stage and ensure reliability will find relevant content being published by DfR Solutions – on the company’s website and on LinkedIn and other social media – and they’ll be taken to DfR Solutions’ website. There they’ll find even more informative content to help them understand the solution, evaluate it versus alternatives, and ultimately make an informed purchase decision. Inbound is a great approach for highly considered purchases, because it allows the buyer to have more control over the buying process, moving at their pace.”

About Weidert Group
Weidert Group, founded in 1981, is a full-service inbound marketing agency and has been a HubSpot Agency Partner since 2011, having achieved Platinum Certification in 2015. HubSpot is the leading marketing automation software, with over 11,000 customers in 70 countries. Weidert Group provides all components of an effective inbound marketing effort, including web design, search engine optimization, content strategy, social media promotion, lead nurturing, and overall marketing management. Clients represent primarily business-to-business organizations in equipment & machinery manufacturing, financial services, insurance, A/E/C industrial services, industrial distribution and other industries.

About DfR Solutions
DfR Solutions is the leading provider of quality, reliability, and safety software and services for the electronics industry and supports clients across electronic technology markets including avionics, automotive, consumer, industrial, medical, military, solar, telecommunications, as well as throughout the electronic component and material supply chain.

DfR Solutions’ innovative reliability software and industry expertise empowers customers to maximize and accelerate product design and development while saving time, managing resources, and improving customer satisfaction. For more information about DfR Solutions, please visit dfrsolutions.com.

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Jamie Cartwright
Weidert Group Inc.
+1 9207312771 Ext: 224
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