The Container Store® and Goodwill® Team Up to Kiss Clutter Goodbye During Spring Campaign

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Retailer Accepting Monetary Donations at Checkout through May; Dedicates Two Weekends to Collect Items for Goodwill in Stores

The Container Store®, the nation’s leading retailer of storage and organization products, is teaming up with Goodwill to help customers Kiss Clutter Goodbye. From today, March 28, through May 15, The Container Store is encouraging customers to declutter, donate and do life organized. The spring campaign includes two item donation weekend events at The Container Store’s locations nationwide, as well as a monetary donation initiative in partnership with Goodwill through the end of the campaign.

“In partnership with Goodwill, we’re thrilled to help our customers kiss clutter goodbye and say hello to organization. From the tiny home craze and focus on downsizing to the popularity of books on decluttering, including Marie Kondo’s KonMari Method, people everywhere are craving the benefits of a clutter-free life,” said Melissa Reiff, president and COO of The Container Store. “Our spring sale campaign focuses on encouraging our customers to let go of the things that are weighing them down, keep only the things that bring them joy or add meaning to their lives and provide them with expert solutions to organize those things that are important to them.”

The Kiss Clutter Goodbye weekends will occur in all 79 of The Container Store’s locations on Saturday and Sunday, April 23¬¬ – 24; and Saturday and Sunday, April 30 ¬– May 1. Goodwill representatives will be on hand to accept donations of new or used clothing, textiles, small appliances and household goods. Customers who donate goods during these weekends will receive a free, co-branded bag from The Container Store to take home and remind them to declutter and donate to Goodwill throughout the year. Additionally, customers who make a monetary donation of $5 or more throughout the campaign will receive the free bag.

“Springtime organization is an exciting opportunity to throw open the windows and sort out the clutter, but it can also be an overwhelming chore that intimidates people out of even getting started,” said Lorie Marrero, Certified Professional Organizer®, creator of ClutterDiet.com and a spokesperson for Goodwill Industries International. Marrero’s closet organizer products that are sold at The Container Store are assembled by Goodwill program participants.

“Challenge everyone in your family to find 10 reusable items to donate to Goodwill, and bring them to The Container Store during their donation weekends!” Marrero added.

The Kiss Clutter Goodbye weekends will also include prize drawings, demonstrations from noon to 4pm of some of the retailer’s favorite decluttering solutions and techniques, and appearances by expert guests and its Contained Home professional organizers. For more information on local Kiss Clutter Goodbye weekend events, visit the store location pages at http://www.containerstore.com/locations.

To promote the Kiss Clutter Goodbye campaign and partnership with Goodwill, The Container Store will include messaging about Goodwill throughout its campaign communications, which includes direct mail, customer emails, social media and online marketing. This messaging will also be included on both The Container Store and Goodwill’s customer blogs, reminding readers about the donation events, sharing tips on how to declutter and highlighting how every Goodwill donation is the beginning of job creation. Goodwill uses the revenue from the sale of donated goods to help fund its mission to change lives by training people who are unemployed or underemployed in a variety of career fields and in high-demand industries. Goodwill’s employment programs promote independence and dignity for people to provide for themselves and their families, including on-site and virtual skills training, employment placement, job training and other community-based services, such as career counseling, English-language training, financial education, résumé preparation and access to transportation and child care.

To learn more about The Container Store’s partnership with Goodwill and the Kiss Clutter Goodbye campaign, visit The Container Store’s culture blog at http://standfor.containerstore.com/goodwill.

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ABOUT GOODWILL INDUSTRIES INTERNATIONAL:
Goodwill Industries International is a network of 164 community-based member organizations in the United States and Canada with a presence in 13 other countries. Goodwill is one of America’s 20 most inspiring companies (Forbes, 2014). Goodwill organizations are innovative and sustainable social enterprises that help fund skills development, job training programs, employment placement services and other community-based programs by selling donated clothing and household items in more than 3,000 stores and online at shopgoodwill.com®. Goodwill also keeps textiles and other goods out of landfills. Local Goodwill organizations also build revenue and create jobs by contracting with businesses and the government to provide a wide range of commercial services, including packaging and assembly, food services preparation, and document imaging and shredding. Last year, more than 426,000 people in the United States and Canada used Goodwill’s intensive one-on-one career services to prepare for employment. In addition, more than 24 million people used computers and mobile devices to access Goodwill education, training, mentoring and online learning services to strengthen their skills. To learn more, visit goodwill.org

To find a Goodwill location near you, use the online locator at Goodwill.org, use the Goodwill Locator app at goodwill.org/apps, or call (800) GOODWILL. Follow us on Twitter: @GoodwillIntl and @GoodwillCapHill, and find us on Facebook: GoodwillIntl.

ABOUT THE CONTAINER STORE:
The Container Store (NYSE: TCS) is the nation’s leading retailer of storage and organization products and the only retailer solely devoted to the category. The company originated the concept of storage and organization of retailing when it opened its first store in 1978. Today, the retailer has 79 store locations nationwide that each average 25,000 square feet. The Container Store has over 10,000 products - many of them multifunctional - to help customers save space and, ultimately, save them time. As the pace of modern life accelerates, being organized is not a luxury but a necessity. The Container Store is devoted to making customers more productive, relaxed and happier by selling customized organization solutions such as custom closets using its new TCS Closets™ collection and its elfa® shelving and drawer system. Since its inception, the retailer has nurtured an employee-first culture and couples its one-of-a-kind product collection with a high level of customer service delivered by its highly trained organization experts. The Company has been named to FORTUNE magazine’s 100 Best Companies To Work For® 17 years in a row. Visit http://www.containerstore.com for more information about store locations, the product collection and services offered - including the retailer’s new, personalized in-home organization service Contained Home - and to sign up for the POP! Perfectly Organized Perks program. Discover The Container Store’s storage and organization solutions at work in real spaces of its customers’ and employees’ homes along with tips, advice and product sneak peeks at the retailer’s new lifestyle blog, Container Stories (containerstore.com/blog). To find out more about The Container Store’s unique culture, Foundation Principles and devotion to Conscious Capitalism, visit the retailer’s culture blog at http://www.whatwestandfor.com or read Chairman & CEO Kip Tindell’s book UNCONTAINABLE: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives (available at The Container Store, http://www.uncontainable.com and anywhere books are sold).

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Lauren Lawson-Zilai

Casey Shilling