Another Great Wolf Lodge Joins the Pack—With a Little Help from the Synergy Team

Share Article

Synergy Restaurant Consultants worked with Great Wolf on a complete upgrade of onsite food and beverage operations, which will be on display in their new Garden Grove, Calif., lodge.

Synergy Restaurant Consultants

Synergy Restaurant Consultants

The food-and-beverage enhancements at all of Great Wolf’s properties have reinvigorated the guest dining experience

Synergy Restaurant Consultants was retained in 2014 by Great Wolf Lodge, a nine-unit, family-oriented hotel brand with extensive indoor/outdoor waterpark facilities. According to founder Dean Small, the company was brought in to help identify opportunities to enhance onsite foodservice for the guest, and to optimize back-of-house operations.

Synergy undertook a series of initiatives aimed at elevating all Great Wolf Lodge dining offerings. This included a complete Operations Assessment, a review of food quality and consistency at each property’s 7-8 dining outlets, and a refresh/rebranding of several internal concepts, including the Hungry as a Wolf pizza concept. In addition, Synergy created a new signature brand called Lodge Wood Fired Grill, serving premium wood fired steaks, fresh seafood, lodge smoked ribs, unique family shareables, and fresh salads and vegetables, in addition to kid-friendly menu items.

The new dining program will be on display when the newest Great Wolf Lodge opens in Garden Grove, Calif., later this month, a 600-suite showplace complete with seven food and beverage outlets and four pools, 14 water slides, a four-story treehouse water fort and more than 100,000 sq. ft. of indoor water park activities.

“The food-and-beverage enhancements at all of Great Wolf’s properties have reinvigorated the guest dining experience,” says Small. “In the process, Great Wolf has strengthened its brand equity and is enjoying improved guest satisfaction scores.”

About Synergy
As a premier restaurant consulting firm, Synergy Restaurant Consultants is a team of restaurant management professionals that develops innovative ideas and creates sustainable brands to drive top-line sales. Our restaurant consulting team specializes in both launching new restaurant startups and jump-starting struggling or financially distressed brands. Since 1988, Synergy has been a strategic resource to more than 250 national and independent restaurant companies within every dining segment, from Applebee's to Z'Tejas. The company is based in Newport Beach, Calif.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dean Small
Follow >
Synergy Restaurant Consultants

Follow us on
Visit website