OneCommand Announces Facebook and Instagram Integration, Introduces Automated Social Media Platform to Auto Industry

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By utilizing a dealership’s DMS data, the Facebook integration allows for the delivery of one-to-one social advertising to customers.

Social Roots 1-to-1

Social Roots 1-to-1

What dealers really want and need is for their social media providers to drive more vehicle sales and service opportunities.

OneCommand (, the leading Customer Marketing & Loyalty Automation Platform™, Customer Relationship Management (CRM) Platform, and Social Media Advertising and Reputation Management Solution for auto dealers, announced today an integration with Facebook and Instagram that utilizes an innovative new product to reach customers at key touchpoints during their ownership lifecycle through automated social marketing.

OneCommand’s industry-leading, powerful, turn-key Customer Marketing and Loyalty Automation Platform™ has recently been expanded to include a robust social media marketing and advertising program, Social Roots™ 1-to-1. By introducing features that leverage Facebook’s platform, OneCommand now provides dealers an increasingly effective opportunity to automatically reach customers where they are spending the most time. People spend an average of three plus hours a day on their mobile device, and one in every five mobile minutes is spent on Facebook and Instagram. OneCommand’s data set includes sales and service transactions, which are used to trigger targeted, relevant one-to-one messaging to customers in their Facebook and Instagram feeds. With this enhancement, enrolled dealers are now able to deploy a multi-channel strategy through voice, text, email, direct mail, and social media to effectively drive customers back to their dealership through a comprehensive marketing approach.

“The OneCommand team is very excited about the new Facebook integration. We’ve always known that dealers want more than likes and engagement from their social media providers. Although these measurements are important to the overall health of a dealer’s online strategy, what they really want and need is for their social media providers to drive more vehicle sales and service opportunities,” said Jeff Hart, President and CEO at OneCommand. “A long time ago, we learned that DMS integration and automating communications to customers through a multi-channel strategy is the only way to ensure relevant messaging is reaching customers at key touch points to drive response. Over the years, OneCommand has worked hard to obtain DMS integration with each provider in the auto industry to make our solutions turn-key for our dealer clients.”

Dealers enrolled in OneCommand’s Social Roots™ 1-to-1 solution are seeing an increase in visit frequency, revenue, traffic, and owner loyalty. By leveraging the new features enabled by the integration with Facebook, enrolled dealers are able to lower their marketing budget while delivering consistent, professional, timely communications to their customers through a multi-channel approach.

OneCommand’s Social Roots™ 1-to-1 Facebook integration will hit the market at this year’s NADA Convention and Expo, the automotive industry event of the year. If you are interested in learning more about this ground-breaking product, please contact OneCommand today at

About OneCommand (
OneCommand is the industry leader in deploying leading-edge communications, easy-to-use CRM solutions, and social media and reputation technology. Its platform and solutions are proven to increase response rates, drive traffic, lower marketing costs, create accountability, and improve workflow for enrolled dealerships. For more than a decade, OneCommand’s proven platform has been delivering targeted, turn-key, and trigger-based results. Every auto dealership is looking for an advantage. OneCommand is the successful dealer’s secret weapon.

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Kristen Williams
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