OneCommand Announces Redline™, the Next Generation of CRM

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OneCommand’s market leading CRM, HigherGear, moves to a responsive design platform, Redline™, putting the power of technology in the hands of the on-the-go user.

Redline powerered by HigherGear
Redline™ is positioned as the vanguard of what is possible with automotive CRM today.

OneCommand (, the leading Customer Marketing & Loyalty Automation Platform™, Customer Relationship Management (CRM) Platform, and Social Media Advertising and Reputation Management Solution for auto dealers, today announced Redline™, the next generation of the HigherGear CRM, known in the auto industry for its powerful, comprehensive, yet easy-to-use platform.

Redline™ takes the innovative modules and simplified process workflows from the HigherGear CRM and tailors them to the fast-paced mobile world. This industry-leading, next generation CRM, Redline™, powered by HigherGear, is optimized for use on any Windows, Apple, or Android device, permitting customer and prospect information to be captured and managed anywhere, allowing dealership personnel to take command of the customer’s buying experience.

“The OneCommand CRM Technology Team really took into account the dealerships’ critical requirements - core functionality and ease of use, as well as adding the ability to take the platform to a responsive design. Redline™ allows a dealership to be more responsive to leads and prospects, improve accuracy of the information being captured, enhance productivity, and deliver higher customer care,” states Jeff Hart, President & CEO at OneCommand. “Our development team has worked diligently to ensure we bring the best technology to market, while also ensuring platform ease of use, to capture the best user experience and carry on the rich tradition and true value of our CRM.”

The OneCommand team will feature Redline™ at this year’s NADA Convention and Expo to show the industry how they’ve moved 15 years of CRM features and functionality into a modern, mobile first, responsive design. The evolutionary user-interface maintains the CRM's position as the undisputed leader in ease of use. Current subscribers will recognize the DNA of HigherGear throughout the new design, from the Desklog to the Dashboard to the simple screen layout and design. The platform transition was simplified by leveraging the innovative CRM user-interface concepts that were pioneered by the beloved program years ago to make it easier for dealerships to sell more cars.

"Front-end development is undergoing a renaissance at the moment. Right now is the perfect time to launch a new user experience for our dealer clients. The emphasis on user experience driven by brands like Apple, Facebook, and Google has forced the tools and technology to leapfrog what was available only a few years ago. By leveraging these latest technologies in our platform, Redline™ is positioned as the vanguard of what is possible with automotive CRM today," said Andrew Smith, CTO at OneCommand.

About OneCommand (
OneCommand is the industry leader in deploying leading-edge communications, easy-to-use CRM solutions, and social media and reputation technology. Its platform and solutions are proven to increase response rates, drive traffic, lower marketing costs, create accountability, and improve workflow for enrolled dealerships. For more than a decade, OneCommand’s proven platform has been delivering targeted, turn-key, and trigger-based results. Every auto dealership is looking for an advantage. OneCommand is the successful dealer’s secret weapon.

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