BDSmktg Partners with wowbrands to Launch New Website

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Website Redesign Focuses on Better User Experience & Enhanced Brand Story

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For over 30 years, the Irvine, California based agency, BDSmktg, has been effectively helping their clients position their brands and tell their stories at retail. Throughout their history, the BDS family of brands had grown to include three separate brands, but in 2015, BDS decided to simplify their brand story down to just one singular brand of BDSmktg and are now positioning their integrated service set as “Core Solutions” of Brand Advocacy, Retail Readiness, and Retail Environments. In an effort to better explain this story, BDS partnered with the award winning, Columbus, Ohio based digital marketing agency, wowbrands, to release a brand new website which launched today.

"Our website visitors will now experience a more unified view of BDS," says Ken Kress, President of BDSmktg. "The redesign of the BDS site creates a streamlined story, making virtual visits more exciting and informative than ever before."

Melissa Burke, Director of Marketing Services at BDS, knew the company website needed to tell the BDS story in a way that visitors could understand. “The previous website featured three separate brands, which had initially been an effective platform for communicating the agency’s three specialized teams. Now that we have transitioned our agency under one brand, we knew we needed to position ourselves more clearly online to attract and engage the people who are actually looking for us,” said Burke.

The new website,, allows users to explore the three Core Solutions offered by BDS in an organized layout. Enhanced user experience techniques were used to construct clear navigation and all the content was re-written to contextually compliment the design. Under each Core Solution an umbrella of retail marketing services exists, with clear calls to action, simple contact forms and enhanced transitions to keep users engaged. From the case studies to the intuitive services transitions, the site provides the visitor a seamless digital interaction with the brand. The site was rounded out with a custom photo shoot, intuitive login sections and a custom developed CMS framework.

“We were honored to take on the challenge of building the new digital face of BDS. It took a lot of research, planning, and creativity, but we believe that we have effectively captured the BDS brand story, while successfully holding the online visitor’s attention through an intuitive design and meaningful navigation.”, said Andrew Catapano, CEO of wowbrands.

BDS is confident that their new website will help engage potential clients that are looking for assistance with readying retail associates, their products, their displays, and their stores; in order to both maximize sales and create an enjoyable customer buying experience.

About wowbrands:
wowbrands is branding and technology solutions firm based in Columbus, Ohio, offering clients unlimited project scope and resources for developing custom solutions to business problems. The services available are entirely dependent on the client’s unique needs and objectives. From custom CRM systems to entire digital product catalog builds, wowbrands supplies the branding and technology solutions that move brands to their next stage of growth.

About BDSmktg:
BDSmktg is your trusted retail marketing partner. With over 30 years of experience guiding customers through the buying journey, we are experts at powering sales for the world’s top brands. BDS offers our clients three fully integrated core solutions that drive brand demand and sell-through: Brand Advocacy, Retail Readiness, and Retail Environments. We craft custom solutions from our suite of 18 services, and our specialized teams ensure your brand is ready for each new selling season. Founded in 1984, BDS Marketing, Inc. is headquartered in Irvine, Calif. with a regional office in Heath, Ohio. For more information, visit

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Abby Gruber
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