First-of-its-kind Alabama Millennial Study Results to be Revealed at Young Professionals Summit

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The survey, targeting Alabama millenial participants, is aimed at helping local companies understand the millennial workforce.

YP Alabama


Alabama’s first millennials study is currently underway with an expected 2,000 participants being polled through a survey conducted by Alabama Media Group. The survey and its results are aimed at helping Alabama businesses better understand the millennial workforce. Results will be revealed at the Alabama Young Professionals Summit July 15 in Birmingham. For more information about the Summit agenda, go to Take the survey here.

“We’re extremely excited about the responses we’ve already seen with the ‘Millennials of Alabama’ survey. There’s so much information (and misinformation) out there about millennials and what their desires are, but the results of this survey will allow us to statistically show businesses what’s important to Alabama millennials specifically,” said Ed Fields, Director of Events and Community Engagement at Alabama Media Group.

The 40 question survey encompasses questions such as, “What benefits are most important to you when searching for a job?” For this question in particular, Alabama millennials have so far responded that competitive pay is the most important (at 83.7 percent). Flexible work hours is currently the second most important (at 66.2 percent).

Participants who complete the the survey and enter their name, email address and phone number can be entered to win prizes including a $250.00 gift card, free hotel and registration packages for the statewide Alabama YP Summit on July 14-15 in Birmingham, or tickets to Sloss Music and Arts Festival. All respondents will also receive a 25 percent discount off the Alabama YP Summit registration. The survey will close Thursday, April 7.

For additional information about the Alabama Young Professionals Summit and survey visit or visit the YP Alabama Facebook page.


Alabama Media Group is a digital media company that operates, one of the country’s largest local websites, produces television and video programming, and publishes Alabama's three most prominent newspapers: The Birmingham News, The Huntsville Times and Mobile's Press-Register, as well as Birmingham magazine and The Mississippi Press. The company also offers digital marketing solutions – including audience targeting, search engine marketing and social media optimization; plus creative services, data analytics and event sponsorships.

Alabama Media Group is part of Advance Local, a leading media company comprised of 12 local affiliated news and information websites that rank #1 among local media in their respective markets and more than 30 affiliated newspapers known for their award-winning journalism. Advance Local is part of Advance Publications, along with Condé Nast and American City Business Journals.

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