Mirum is Named a Visionary in Gartner’s 2016 Magic Quadrant for Global Digital Marketing Agencies Report

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The annual Gartner report evaluates agencies based on completeness of vision and ability to execute

Mirum

Mirum

Our commitment to provide strong user experiences, innovation and offerings that combine technical expertise and outstanding creativity is a testament to the vision of this agency.

Mirum, a global digital marketing agency, announced today that Gartner, Inc. has named it a Visionary in the recently published “Magic Quadrant for Global Digital Marketing Agencies” report (1). The annual Gartner report evaluates agencies based on completeness of vision and ability to execute.

“We are thrilled to be identified as a Visionary in the Magic Quadrant report,” said Dan Khabie, Global and North America CEO, Mirum. “Our commitment to provide strong user experiences, innovation and offerings that combine technical expertise and outstanding creativity is a testament to the vision of this agency to help our clients better compete in today’s competitive business environment.”

According to the report, “Visionaries are often strong in creative services, UX, search, analytics and performance. While Visionaries have a robust portfolio of skills, they apply resources and talents to brand- and identity-building, marketing promotions, advertising or public relations. Many lack the business strategy expertise we find among the Leaders.
Visionaries often introduce new technology, services or business models, but without the solid financial strength, service and support — or more sophisticated sales models and partner/alliance programs — required for ongoing client benefit or viability. Visionaries can become Challengers or Leaders, provided they increase the breadth and depth of their service offering beyond promotional marketing.”

Mirum creates digital experiences that people want and businesses need throughout 46 offices in 20 countries. The agency focuses its work on the pillars of business transformation and innovation, experience development and commerce activation.

The full “Magic Quadrant for Global Digital Marketing Agencies” report can be read here.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(1)    Gartner, Magic Quadrant for Global Digital Marketing Agencies, Jay Wilson, Martin Kihn, Jennifer Polk, Simon J. Yates, 22 March 2016

ABOUT MIRUM
Mirum is a global digital agency. It creates digital experiences that people want and businesses need. Created with a pioneering spirit, Mirum brings together successful regional companies that have a deep understanding of local market needs. Our principles are rooted in innovation, design, data, marketing and technology to drive business transformation in a world of constantly evolving behaviors and expectations. Mirum is a global network operating in 20 countries, with 40 offices and more than 2,200 professionals, and is a part of the J. Walter Thompson Company and WPP family. For more information, visit mirumagency.com.

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Jocelyn Weiss Malas
J. Walter Thompson Company
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