Crafter Software Reports Over 100% Increase in Annual Sales Revenue

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Strong momentum in software subscription sales continues as more and more leading enterprises choose Crafter CMS as their next-generation digital experience platform.

Crafter Software, the award-winning provider of innovative Web content management software that drives high-performance, personalized digital experiences, announced today that it closed out a banner year with an explosive increase in annual software subscription sales revenue. Annual software subscription sales from both its on-premise and cloud software solutions increased over 100%, more than doubling Crafter Software's revenue base in the last year. Sales were driven both by new enterprise clients as well as existing clients buying more subscriptions as they expanded the use of Crafter CMS throughout their enterprises.

"Our annual sales results point to the fact that many large enterprises are investing in innovative approaches to multi-channel digital experiences, especially as they look for more compelling ways to engage site visitors," said Russ Danner, Vice President of Products at Crafter Software. "By utilizing our modern tools for creating dynamic experiences, combined with deep personalization, our customers are maximizing their ability to drive targeted digital experiences and generating true brand loyalty and true digital engagement."

The steady growth in sales revenue was accompanied by other important growth metrics, as Crafter Software's client base more than doubled in size over the last year as well. Crafter CMS offers mid- to large-size enterprises the opportunity to focus on delivering quicker, more engaging digital customer experiences across any connected devices, all in real time. Crafter Software’s growing global customer list cuts across many vertical markets and a variety of enterprises, including several Fortune 500 companies.

"A major factor in Crafter's continued success is how pleased our customers are with Crafter CMS' unique capabilities," said Alex Kraus, Director of Sales at Crafter Software. "This is reflected not only in our own customer satisfaction surveys, but also in how our customers are expanding their usage as they purchase additional subscriptions. Crafter CMS is the only modern CMS platform that allows for faster development of digital experiences, resulting in lower IT costs and increased revenue and productivity."

About Crafter Software

Crafter Software enables the creation of rich and engaging websites, mobile applications, and multi-channel digital experiences. Available both in the cloud and on-premise, Crafter Software’s solutions are based on the award-winning Crafter CMS open source project, which was built from the ground up as a modern platform for creating more relevant Web and mobile experiences through targeted delivery of personalized content. Serving as the lynchpin between enterprise systems and end users, Crafter’s solutions enable marketing, sales and support teams to author and manage content while harvesting analytics and data-driven insights to deliver engaging experiences across all digital channels - the Web, mobile, social, and more. For more information, visit:,, and

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Amanda Tevis

Caitlin Hunt
Schwartz MSL
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