Brands must realize that their business environment ethics, their ability to engage young people and ability to have authentic conversations have a big influence on Millennials' purchasing decisions.
Denver, CO (PRWEB) March 30, 2016
For 94% of surveyed Millennials a Good Deal is not a reason to be loyal to a Brand
Gociety, a fast growing community of Millennials who love the outdoors asked its members to complete a sentence: “I am loyal to brands that: “. Less than 1% of the 347 respondents indicated price/good value as the reason to like a brand. 94% chose other than price/value criteria. The survey results question the impact of Social Media on purchasing decisions as only 12% said their friends opinion mattered.
Anna Thielke, Gociety CEO said “ These results show that marketing to Millennials will need to evolve. Brands must realize that their business and environmental ethics, their ability to engage young people and ability to have authentic conversations have a big influence on Millennials’ purchasing decisions”. "I think that Brand authenticity trumps advertising, promotions and discounts" she added.
About Gociety: Gociety, headquartered in Denver Colorado is a fast-growing community of Millennials who love the outdoors. Gociety is a super-simple and fun way to be active, meet new people, and find awesome things to do outside.. Gociety was voted as the Best Outdoor Startup for 2016 by Elevation Outdoors Magazine.
March 28, 2016
Co-Founder & CEO | Gociety