At Menasha we believe in the power of design and how a well-designed display can impact a consumer’s experience in a retail environment and ultimately how they engage with the end product.
NEENAH, Wis. (PRWEB) March 30, 2016
Menasha wins an international product design award in the in-store marketing/point-of-purchase category for its Kellogg’s® Pop-Tarts® Toaster Display from the International Interior Design Association in Las Vegas, Nev. Thursday.
“This was our first year competing in the IIDA awards and we are thrilled to be recognized,” said Dennis Bonn, vice president of marketing at Menasha. “At Menasha we believe in the power of design and how a well-designed display can impact a consumer’s experience in a retail environment and ultimately how they engage with the end product.”
All IIDA Award winners were announced at GlobalShop 2016 in Las Vegas Thursday, March 24. GlobalShop is the world’s largest annual trade show and conference dedicated to store design, visual merchandising and shopper marketing.
The International Interior Design Association Product Design Competition honors manufacturers and designers for advancements in innovation, function and aesthetics in product design for the retail industry.
Winners are chosen by a jury of design professionals and evaluated based on the successful completion of project requirements, in addition to the appropriateness of the design solution and the successful integration of the elements of design. The categories include: fixtures, flooring, lighting, mannequins/forms, materials, surfacing, wallcoverings, retail technology solutions, in-store marketing/POP and signage graphics.
Menasha Packaging Company, LLC, based in Neenah, Wisconsin, is a subsidiary of Menasha Corporation and has more than 3,300 employees at locations across North America. Also operating as Menasha Packaging Canada L.P. and commonly referred to as Menasha, the company is a leading provider of graphic consumer packaging, merchandising solutions, corrugated packaging, food packaging, shipping containers, material handling solutions, pack- out and fulfillment services. With a network of design, sales service centers, corrugated and paperboard manufacturing plants, and fulfillment facilities located throughout the United States and Canada, Menasha's mission is to help its customers protect, move and promote their products better than anyone else. For more information, visit http://www.menasha.com. Follow Menasha on Facebook, Twitter, YouTube and LinkedIn.
About Menasha Corporation
Menasha Corporation is a leading corrugated and plastic packaging manufacturer and supply chain solutions provider specializing in retail merchandising packaging and displays, plastic reusable containers and pallets, protective packaging interiors, and packaging supply chain and fulfillment services. Menasha Corporation’s products and services are used by major food, beverage, consumer products, healthcare, pharmaceutical, industrial and automotive companies. Established in 1849, Menasha Corporation is one of America’s oldest privately held, family-owned manufacturing companies. Headquartered in Neenah, Wisconsin, the company employs approximately 5,200 employees in more than 80 facilities in North America, Europe and Asia. For more information, visit http://www.menashacorporation.com.