Fisher & Paykel Announce Showroom in Manhattan’s Acclaimed Architects and Designers Building

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The Fisher & Paykel Experience Center opens to provide architects, designers, and homeowners a hands-on experience with the brand's premium appliances.

"The Experience Center create[s] an innovative and interactive environment that allows our guests to have an experience that transcends that of a traditional showroom.” - Roger Bridge

Fisher & Paykel Appliances, Inc., a global design innovator and manufacturer of indoor and outdoor home appliances, is pleased to announce the opening of the Fisher & Paykel Experience Center in Manhattan’s Architects and Designers Building. With a full range of both Fisher & Paykel and DCS products in the one location, architects, designers and homeowners are invited to interact with the appliances in a unique and memorable way through both physical and digital elements.

“Opening a showroom in the Architects and Designers Building in New York is very special, as this building is a hub for architects, designers, and design savvy customers,” explains Roger Bridge, General Manager of Marketing for Fisher & Paykel. “Additionally, the physical and digital design elements of the Experience Center create an innovative and interactive environment that allows our guests to have an experience that transcends that of a traditional showroom.”

Opened in March 2016, the New York Experience Center’s design intent, uniqueness of space, digital activations, and design partners attributed to the making of this state-of-the-art showroom.

Design
The showroom is designed around the philosophy that a kitchen is a truly personal and social space, and that kitchen design should be as diverse as the people who cook, live and socialize in them. With this philosophy in mind, the Experience Center is sectioned into four areas: the inspirational kitchens, product collages, planning tables and the working kitchen.

Uniqueness of Space
Whether a guest is an architect, designer, or a passionate home cook looking for kitchen inspiration and design direction, the Fisher & Paykel Experience Center was designed to be a truly inspirational environment to explore, plan, choose, and cook. The environment features a tailored design experience through product layouts as they would appear in the home and interactive technologies that provide additional product information including features and specifications. Additionally, the Experience Center has a live kitchen which was designed to demonstrate the performance of the products and operates as a space to hold workshops and cooking classes. All cooking classes and events in the live kitchen are hosted under the direction of the Experience Center’s Executive Chef.

Digital Activations
Digital design features work hand-in-hand with the physical design of the showroom to effectively present the full range of Fisher & Paykel and DCS appliances. Through the digital activations, guests can experience products through an intuitive interface and seek out the information they need on a large format digital screen. Additionally, the product information can be sent directly from the digital screens to a recipient's email for easy reference after a visit.

Design Partners
The Fisher & Paykel Experience Center is the result of a collaborative partnership between Fisher & Paykel, Alt Group, Fearon Hay and Satellite Media.

Fearon Hay is a leading New Zealand residential and commercial architecture firm, most recently awarded the World Architecture Festival Award and New Zealand Home of the Year Award. Alt Group is New Zealand’s most awarded Design Company, recognized in over 400 national and international design awards. Satellite Media, a digital production agency, has specialist capabilities in cross-platform digital platforms, retail technology, technology lead activations, mobile, social and film & motion.

For more information on the Fisher & Paykel Experience Center, please vist: https://www.fisherpaykel.com/us/experience/experience-centres/new-york.html

About Fisher & Paykel
Since 1934, the Fisher & Paykel design heritage has been founded on a pioneering spirit and culture of curiosity, that challenges conventional appliance design to consistently deliver products tailored for human needs. Incorporating outstanding performance, and user-focused innovation; Fisher & Paykel and DCS by Fisher & Paykel appliance brands inspire people through indoor/outdoor kitchen and laundry products, designed with real life in mind. The brands incorporate innovative technologies driven from a passion to produce the most technically advanced, efficient, and contemporary styled appliances. As pioneers of the world’s first drawer dishwasher, DishDrawer®; Fisher & Paykel continues to pave the way for appliance innovation. Since the 1980’s, DCS has defined cooking appliance innovation for the commercial food industry, and designs commercial quality appliances for the home. Fisher & Paykel Appliances is a global company operating in 50 countries, manufacturing in the United States, Mexico, Italy, Thailand and New Zealand. For more information, please visit: http://www.fisherpaykel.com.

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Caitlin Davis
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