Double A Positive About Its Growth Trajectory in the Middle East

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Double A continues to see the Middle East as a key market for its high quality products. Following the successful participation at Paperworld Middle East 2016, Double A is projecting a steady and positive outlook for the region in the coming years.

Double A's stand at Paperworld is inspired by the 30 million fiber per gram content of its paper. This translates into smoother paper, double-sided printability and superior bulk for better printing.

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Double A continues to see the Middle East as a key market for its high quality products. Following the successful participation at Paperworld Middle East 2016, Double A is projecting a steady and positive outlook for the region in the coming years.

“The future of paper industry in the Middle East is very promising. In response to a positive outlook for growth, we shall continue strengthening our core business for premium quality paper while expanding our portfolio to cover diversified consumer needs,” said Mr. Thirawit Leetavorn, Double A Senior Executive Vice President.

Double A intends working closely with their distributors to cover more B2B segments and new trade channels such as copy centers and corporate contracts. Double A is also looking at expanding its line of value-added products such as Double A Stationery Products (DASP).

PROMINENT PRESENCE AT PAPERWORLD MIDDLE EAST 2016

Double A has had extremely successful participation at past editions of Paperworld, 2016 being the same. A strong visitors’ presence at the Double A stand was a testimony to Double A’s product value and dedicated customer service. During the 3-day event, Double A received encouraging response from associates, customers and industry experts.

“We always keep in mind that it is crucial for Double A representatives to have direct, face-to-face time with customers, understand their needs and how we can manage their expectations in order to devise a win-win solution. In return, our customers benefit from learning the latest developments at the mill and discussing the strategy for growth in their respective markets,” added Mr. Leetavorn.

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Mr Erickson Camba