Boston Digital Marketing Agency Pepper Gang Releases Infovideo on Google’s Latest Research

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Pepper Gang, a Boston-based digital marketing agency, produced an infovideo to explain what YouTube advertising can offer beyond driving brand awareness.

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Our video not only presents the research findings, but provides actionable suggestions, so viewers can start adjusting strategies soon after watching the video.

Pepper Gang, a Boston-based digital marketing agency, produced an infovideo to explain what YouTube advertising can offer beyond driving brand awareness. The infovideo summarizes the findings from Google latest study ‘New Data Shows Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales.’ The video is now available on YouTube.

The agency has put an importance of video marketing. The new infovideo plays a significant role in the final push of the movement. It is expected to educate brands on the effectiveness of video advertising and encourage local businesses to discover the difference between digital media and traditional channels. Through the infovideo, the audiences can easily understand the purpose, means and results of the Think with Google study. The agency goes even further to interpret the stats and findings into useful insights and practical tactics for brands to implement.

“Our last video created a buzz online. Many local businesses contacted us about video marketing after watching the video. And we’d like to continue to help more brands understand video advertising does help drive sales,” says Stefanie Daneau, the Co-Founder of Pepper Gang. “Our video not only presents the research findings, but provides actionable suggestions, so viewers can start adjusting strategies soon after watching the video.”

The infovideo is available on YouTube on March 29th. To gain access to the video, please visit: https://www.youtube.com/watch?v=hVYaZ7bifpo.

Keynotes from the video:
ο    65% of Google Preferred ads on YouTube saw an increase in brand awareness, with an average lift of 17%.
ο    YouTube TrueView ads significantly drive consideration, favorability and purchase intent in consumer journey to purchase, especially after 30 seconds.
ο    Moving some of your media budget allocation over to YouTube can yield a 2X - 8.5X higher ROAS.

About Pepper Gang:
Pepper Gang is a Boston Digital Marketing and Advertising Agency that specializes in creating strong, innovative marketing solutions. The company was born out of a desire to tell each brand's story in a way that compels like-minded consumers to align with the brand. Pepper Gang combines original thinking, creativity, and analysis to propel the growth of each client's customized strategy. To learn more about the agency, please visit their website at http://www.peppergang.com

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Stefanie Daneau
Pepper Gang
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