We must start teaching kids the core messages of sharing, saving and spending smart at an early age. Kids are already being targeted with advertising and messages to spend by the time they’re two.
Los Angeles, California (PRWEB) March 31, 2016
Money Mammals Creator and Chief Mammal John Lanza will release the company’s third picture book, “Joe the Monkey and Friends Learn About Spending Smart,“ on April 1, 2016, just in time for April’s National Financial Literacy Month. The book is available for direct-to-consumer purchase on the company’s website, http://www.themoneymammals.com.
In this latest book, Joe the Monkey’s friends are spending all their money on “Stuff.” Joe’s vine-swinging pals are choosing cheap vines that might cause Joe’s beloved Vine store to go out of business. Can Joe help them all learn a valuable lesson in Spending Smart before it’s too late? In this final installment of the “Share & Save & Spend Smart” trilogy that includes the Dr. Toy award-winning “Joe the Monkey Saves for a Goal” and “Joe the Monkey Learns to Share,” children learn that spending smart doesn’t always mean spending less. They also learn about the importance of local business, discretionary spending and smart consumer behavior. Teachers and parents can take advantage of a free, downloadable companion Teaching Guide for the book that includes lessons, activities and questions for discussion.
As John Lanza explains, “We must start teaching kids the core messages of sharing, saving and spending smart at an early age. Kids are already being targeted with advertising and messages to spend by the time they’re two. That’s why we need to expose them to smarter money messages from a very young age. Just as literate society knows skill acquisition starts long before kids can read and write, a financially literate society must do the same. The Money Mammals help engage kids by transforming a tedious subject into one that’s exciting and fun, priming the pump for parents to convert that enthusiasm into real world money lessons. That’s why our materials include how to set up an effective allowance. Research strongly suggests that money experience is incredibly important.”
About The Money Mammals
Since 2005, The Money Mammals have helped kids, families and classrooms get money-smart and money-comfortable to live happier, more fulfilled lives. The business and product offerings have grown tremendously since that time and now include the Saving Money Is Fun Kids Club™ credit union youth savings account program, online games, live performances and mobile apps, all of which were created to help families everywhere start the process of providing financial education for kids. Visit http://www.themoneymammals.com for more information.
About John Lanza
John Lanza is the Chief Mammal of The Money Mammals by Snigglezoo Entertainment. Inspired by a desire to help their own kids, John and his wife conceived the award-winning Money Mammals DVD, “Saving Money Is Fun!,” to help teach kids the basics of becoming money-smart. John then founded The Money Mammals Saving Money Is Fun Kids Club™ to bring the Money Mammals message to credit unions nationwide. This program has helped introduce tens of thousands of children and their families to its money-smart messages. With the support of an incredible team, John has written and illustrated three Money Mammals picture books, created financial literacy learning apps and developed teaching and family learning programs for schools.