Winston-Salem, NC (PRWEB) March 30, 2016
Two of Inmar’s most experienced promotion analysts, Susan Jones and Jeff Foster, will present a webinar, “Measuring Promotional Success: Transforming Data into Insights” for the Association of National Advertisers (ANA) at 1:00 p.m. EDT on March 31.
The hour-long program will walk attendees through a virtual redemption of a promotion – so they can “experience” the transaction and see first-hand not only the data that can be collected but what can be learned from it. Registration for the webinar can be completed at the ANA website.
The webinar, which is being offered as part of the ANA’s online professional education program, will explore how to design promotions that enable capture of critical information and will provide attendees with an understanding of the collection tactics that can provide actionable insights. The session will illustrate the “why's and how's” of capturing real-time data from a promotion.
The ANA is the leading organization for client-side marketers, helping members build stronger brands and drive greater revenue through smarter marketing decisions. Founded in 1910, the ANA's membership includes more than 680 companies with 10,000 brands that collectively spend more than $250 billion in marketing and advertising each year.
Additional discussion around promotions, analytics, and consumer-data capture will take place at the Inmar Analytics Forum set for April 12-14 in Winston-Salem, NC. The Forum is an annual event exploring data-driven solutions to the most relevant challenges facing the promotions industry, today. Offering a host of dynamic sessions and keynotes by world-class thought leaders, the Forum is a focused exclusively on the practical application of analytics to improve business outcomes. More information about the Forum is available at https://inmarforum.com/.