BrillenEyes Launches Reykjavik Eyes Black Label at Vision Expo East

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BrillenEyes Partners with Optoplast Actman Eyewear to bring Reykjavik Eyes Black Label to the US Market

BrillenEyes, a leading optical distributor of European eyewear, today announced the expansion of their line portfolio with the launch of Reykjavik Eyes Black Label. BrillenEyes will present the new collection at Vision Expo East, April 15-17, 2016 in NYC; booth #G5878 in the Galleria.

Reykjavik Eyes Black Label is an award winning collection of Italian crafted, screwless eyewear. Engineered from the highest quality titanium, the Black Label collection is exceptionally lightweight and hypoallergenic. Named after the Gods of Norse mythology who represent strength, inspiration and wisdom; the 23-style introductory collection will include 20 titanium and three acetate/titanium combination styles. Available in a range of flattering shapes and colors for both men and women.

“After extensive market research, we have found a genuine interest in the Reykjavik Eyes Black Label collection,” said Eckhard Wirtz, co-founder and chief executive officer of BrillenEyes. “The Black Label collection fills a void in our current portfolio of frame lines and we believe it will help us deepen our ties with our customers. Simultaneously, Optoplast Actman is launching our Ella Laguna Beach collection in the UK and will display and represent them at the main European shows. We look forward to a successful partnership with Optoplast Actman.”

Optoplast Actman Eyewear will also be displaying the Reykjavik Eyes Black Label collection in their booth (3866) at Vision Expo.

James Conway, CEO of Optoplast Actman Eyewear concluded, “Thanks to its lightweight design, expert craftsmanship and hinge innovation, Reykjavik Eyes Black Label has built a loyal consumer base of those who appreciate the finer things in life. We hope the success we have seen in Europe can be replicated in the USA and we are overjoyed to have BrillenEyes on board as a partner who can help us realize our US ambitions.”

Collection Details

  • Styles: 23 styles in 3 color combinations each
  • Materials: Titanium and Mazzucchelli acetate, hypoallergenic
  • Size Range: 51/16 to 59/14
  • Gender: Mens, womens and unisex
  • Design Details: Designed with screwless hinge and cut from single sheet of titanium
  • Marketing Materials: Display case, logo blocks, table tent cards, frame case and cleaning cloth.

About BrillenEyes
BrillenEyes is a privately owned optical frame developer and distributor with over 40 years of combined experience in the Eyewear and Optical Industry. The company scouts all of the big European optical trade shows, like Silmo (Paris), Mido (Milan) and Opti (Munich) resulting in a very modern and trendy product portfolio.

The portfolio consists of Ella Laguna Beach, Dutz Eyewear, Reykjavik Eyes Black Label, ChangeMe! Roy Robson, and BrillenEyes House Brand. The collections are exclusive European styled products available only to Optician’s, Optometrist’s, and Ophthalmologist’s offices and are never sold to large discounters or chains. For more information, please visit or email customer service at customerservice(at)brilleneyes(dot)com.

Optoplast Actman Eyewear
Optoplast Actman Eyewear creates inspiring, innovative and trend defining spectacle and sunglass frames that are at the forefront of British eyewear design. Formed in 2009 through the successful merger of three prominent, well established British eyewear companies, the company enjoys the benefit of nearly 70 years of combined industry experience.

The portfolio consists of Reykjavik Eyes Black Label and Walter & Herbert along with many other international brands.

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Eckhard Wirtz

Gabrielle Renwick
since: 06/2014
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