Enhancing eCommerce Strategies with eBay, Groupon, TripAdivsor & more

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The eCommerce Innovation Summit, hosted by Innovation Enterprise, is taking place in Seattle on May 25 & 26. This two-day event will focus on ecommerce and the digital retail experience with dedicated speaker presentations, interactive panel sessions and dedicated networking opportunities.

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With the rise of mobile and online transactions, ecommerce is an area all companies need to get right

With digitalization and the creation of omni-channel shopping experiences, the online market has grown exponentially - large companies, such as Amazon and eBay, have accounted for much of this e-commerce growth. The eCommerce Innovation Summit boasts a line-up of digital leaders from eBay, Volvo, Walgreens, Kohl’s, Groupon, Gilt, TripAdvisor & more.

One key element to the success of ecommerce is customer attraction and loyalty. Repeat Business is very important and companies need to explore different methods to build partners and drive consumers. Groupon’s GM, Canada Goods, will be discussing this in more detail with company-specific examples on how they implemented an effective ecommerce strategy.

Digital allows for a much more targeted and personalized online experience, and TripAdivsor are keen to explore location-based technology to change their commerce experience. People need certain products dependent on their location and new tech, such as iBeacons, allowing for improved location-based commerce.

“Attendees will get the chance to learn how some of the world’s leading online companies are capitalizing on ecommerce” explains Conference Organizer, Nathan Meyer. “With the rise of mobile and online transactions, ecommerce is an area all companies need to get right.”

About Innovation Enterprise:

Innovation Enterprise, a CFO Publishing company, is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.

Whether it's delivered online, or in person, everything Innovation Enterprise produces reflects the company's unshakeable belief in the power of information to spur innovation.

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Sam Geapin
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