You want your hospital to be one of the safest places in the world
(PRWEB) March 31, 2016
Given the growing issue of a lack of awareness and participation in clinical trials, Mediaplanet has teamed up with the Patient Safety Movement, Leapfrog Group, CDC, AAMI, Xenex, Sotera Wireless, Early Sense and many more to educate Americans on how to stay safe while in the hospital, and how hospitals can avoid preventable deaths.
The print component of “Patient Safety” is distributed within this weekend’s edition of USA Today, in New York, Dallas, Washington DC/Baltimore, Boston, Philadelphia and San Francisco, with a total circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is being distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
CEO of Patient Safety Movement Joe Kiani is featured on the cover of the campaign. "Imagine if everyone pushed their local hospital to make the pledge to start the journey to zero preventable deaths," implores Kiani. "You want your hospital to be one of the safest places in the world."
This campaign was made possible with the support of the Patient Safety Movement, Leapfrog Group, CDC, AAMI, Xenex, Sotera Wireless, Early Sense and many more.
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.