inMotionNow’s Tracking, Reporting, and Proofing Capabilities Give SmartWool a Smarter Creative Workflow

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SmartWool selects inMotionNow as their creative production management solution.


inMotionNow (, a leading provider of workflow automation solutions for marketing and creative departments, announced SmartWool as their newest client. The Colorado-based company is a leading performance brand, offering Merino wool-based apparel, socks, and accessories, inspired by living and playing in the mountains.

SmartWool’s creative team is responsible for producing over 14,000 projects a year, including packaging, branding, print ads, digital collateral, store fixtures, and visual merchandizing, most of which require both internal and external approval from channel and regional partners. With inMotion—InMotionNow’s cloud-based creative production management solution—the 15-person team is now able to track when proofs are submitted, estimate an average approval time, and conduct accurate reporting. These new capabilities have translated to standardized project timelines and efficient resource allocation for both the creative team and broader organization.

SmartWool continues to impress as the name in comfortable, easy-to-care-for, high-performance products. Coveted by runners, hikers, and cyclists, SmartWool apparel can be found at retailers like REI, Dick’s, Sporting Goods, and Nordstroms. Using inMotion will be a great asset to SmartWool’s creative team as they look to continuously increase their new project intake over the next few months.

The inMotion creative production management solution helps both marketing and creative teams improve their entire production process—including project intake and kick-off, project management, review and approval, and reporting. Organizations like Oakley and Under Armour rely on inMotion to get better visibility into marketing and creative projects and get content to market faster.

About inMotionNow
inMotionNow is a leading provider of work management solutions, facilitating efficiency and productivity from project kickoff to final approval. The company’s flagship SaaS product, the inMotion Creative Work Management application for marketing and creative departments, enables creative professionals to manage and track their print, video, and interactive projects in a centralized, online environment. Project stakeholders can access and mark up content online and deliver approval back in minutes, from any internet-enabled device or through the inMotion app for iPhone and iPad.

About SmartWool
SmartWool is a leading performance brand offering Merino wool-based apparel, socks and accessories. Nothing can compare to SmartWool products for the ultimate in performance, comfort and easy care. SmartWool fiber is superior at vaporizing moisture, controlling temperature and order and is guaranteed not to shrink. It’s also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool products or to find a dealer near you, please log onto SmartWool’s award winning website: SmartWool Corporate is a wholly owned subsidiary of The Timberland Company.

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Ellie Baldini
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