Katon Direct Assists MorseLife to Host Successful Job Fair for Nurses in Florida

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To help drive experienced talent to their hiring event, MorseLife engages industry leader in recruitment marketing

“Our goal for the event was to engage our local talent pool and make positive connections. Thus far we have hired over 60 qualified nurses and met a lot of great people along the way.

MorseLife is a nationally recognized provider of health care, housing and support services for seniors and their families in Palm Beach County. MorseLife touches the lives of 2,200 seniors every day and is committed to providing exceptional care to the community’s senior population.

As a result of growth and expansion, MorseLife had significant needs for experienced Nurses to staff their facilities system wide. With the help of their employer branding agency Brandemix, they decided to host an onsite hiring event and invite local nurses to learn more about current openings and experience the MorseLife difference. To create awareness and engage the experienced local talent pool, MorseLife turned to Katon Direct to execute a personalized marketing campaign. The team at Katon Direct designed a customized solution to identify, engage, and convert the experienced local talent pool. Candidates were instructed to visit a personalized event page to access information and register for the event.

The results of the campaign were impressive, and MorseLife has already made a significant number of hires, while at the same time helped to establish themselves as an employer of choice in Palm Beach County. Elisa Newball, Sr. Talent Acquisition Manager for MorseLife, was very pleased with the outcome and said “Our goal for the event was to engage our local talent pool and make positive connections. Thus far we have hired over 60 qualified nurses and met a lot of great people along the way. We are extremely pleased with the results and are excited to continue to onboard more skilled nurses in the immediate future.”

Interested registered nurses can learn more about a career with MorseLife at:
http://morselifecareers.org/

Interested recruiters and HR professionals can learn more about Katon Direct at:
http://www.katondirect.com

Interested HR professionals can learn more about Brandemix at:
http://www.brandemix.com

About Katon Direct
Katon Direct helps healthcare employers source and hire highly-experienced candidates and grow their talent community by creating the most unique candidate experience. Leveraging a proprietary data engine that is optimized for recruitment and direct communication, they create a personalized candidate experience that converts high-value talent into interested candidates. The organization’s talent-acquisition solutions have helped healthcare facilities fill thousands of industry-specific jobs by providing cost-effective strategies with proven results. Visit http://www.katondirect.com to learn more.

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Anthony Gentile
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