Old Trapper Smoked Products Inc. Releases First Ever Beef Jerky Camouflage

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Eliminate beef jerky theft and enjoy it in peace with the new downloadable camouflage kits.

Camouflage beef jerky packages with the Old Trapper Downloadable Salad template.

Beef Jerky Camouflaged as Salad

Completely eliminate jerky theft....

In another industry-leading move, Old Trapper Smoked Products Inc. today announced the release of the world’s first high-tech urban camouflage overlay for a consumer packaged good, referred to by its developers as simply ‘Jerky Camo.’ This state-of-the-art technology renders packaging completely invisible, giving snackers the ability to discretely consume their beef jerky free from the scrutiny of those with inferior snack options, and completely eliminating jerky theft.

The Jerky Camo comes in different styles and will be available for download, free-of-charge, on oldtrapper.com.

“This was really a response to a growing problem we’re seeing in the market,” said Old Trapper Marketing Director Robert Leary. “Our customers are buying their jerky, intent on eating it themselves, and instead are beset by freeloaders and outright thieves. This revolutionary CPWD and RbAS application will finally allow them to eat their favorite snack in peace.”

A Technological Leap
Headquartered in the heart of the Silicon Forest, Old Trapper Smoked Products regularly draws inspiration from its counterparts in the Beaverton-Hillsboro hi-tech corridor. To the engineers in the Old Trapper Labs, The Jerky Camo concept was an innovative solution to a problem many people didn’t even realize they had.

“These are the challenges our engineers live for,” said Leary. “They attacked a real-world problem with front-line tech and really hit a homerun for the company and the consumer.”

CPWD and RbAS, the technology that makes this all possible, is Cellulosic Polychromatic Wavelength Diffusion combined with roll based adhesive strips. While the exact production methods are a closely held trade secret, Old Trapper isn’t hesitating to give the finished product away for free. When asked about the strategy behind this move, Leary said simply, “Advances like this don’t happen overnight. But when they do finally arrive, we feel it’s our responsibility to share them with the public.”

About Old Trapper Smoked Products Inc.
Located in Forest Grove, Oregon, Old Trapper has made the world’s finest beef jerky for over forty-five years. Using only the best lean strips of beef, freshest seasoning ingredients, and real wood-fired smoke. From Oregon, but available everywhere.

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Robert Leary
since: 02/2014
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