sweetFrog to Open Health and Fitness Clubs in Six States

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New micro-health clubs give customers more healthy options.

sweetFrog Health & Fitness Logo.

After seven years of offering healthy frozen treat options, we wanted to take our business to the next level.

sweetFrog Enterprises is excited to announce that it will expand its consumer offerings to include a health and fitness concept. This new micro-health club will become a part of select sweetFrog shops in markets nationwide. The first six grand openings are planned for June 31, 2016 in the following markets; Los Angeles (CA), Charlotte (NC), Jacksonville (FL), Wilkes Barre (PA), Dallas (TX), Richmond (VA).

This new micro-health club, sweetFrog Health and Fitness, will include stationary exercise equipment and personal trainers will be available by appointment. A new logo has been created to emphasize sweetFrog’s dedication to healthy treats and an active lifestyle. In addition, sweetFrog has updated the look of its ever-popular mascot, Scoop, to a more mature and healthy design for the launch.

“After seven years of offering healthy frozen treat options, we wanted to take our business to the next level,” said Patrick Galleher, sweetFrog CEO. “With a four ounce vanilla froyo having 100 fewer calories than ice cream, it will take no time at all for customers to work of those calories in our shops.”

To celebrate the roll out, all sweetFrog shops will open at 6:00am on June 31 and offer free frozen yogurt to customers while supplies last at participating locations.

About sweetFrog Frozen Yogurt:
Sweet Frog (http://www.sweetfrog.com) is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh topping choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-four states in the U.S, Dominican Republic, United Kingdom and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

Contact:
Matt Smith, Chief Marketing Officer
matt.smith(at)sweetfrog.net
(804) 835-6796
10800 Midlothian Turnpike, Suite 300
Richmond, VA 23235

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Pat Galleher

Matt Smith
@BoxwoodPartners
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