Coco Libre Delights Customers with All-New Sparkling Organic Coconut Water

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Sparkling coconut water line brings new life to a mature category

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Coco Libre, an innovation pioneer in the coconut water category, does it again with the launch of all-new Sparkling Organic Coconut Water. The new product line, developed in response to consumer trends for healthier soda alternatives, is one more way that the company takes their signature Organic Coconut Water to the next level. The new Sparkling line launches with four flavors and will arrive first on Whole Foods shelves in April 2016.

“This is a great taste experience,” said Candace Crawford, CEO of Maverick Brands, Coco Libre’s parent company. “It’s a new way to enjoy coconut water, a smart alternative to sodas and adds a ‘lifestyle defense’ element to cocktails. You can indulge yourself with this low-calorie alternative, knowing coconut water hydration is part of the mix.”

Coco Libre’s Sparkling line offers dual functionality—indulging the senses while supporting bodily balance, with no added sugar, organic fruit juice and only 20 calories. Flavors include Original, Grapefruit, Cucumber + Lemongrass and an exclusive Whole Foods flavor, Lemon + Ginger. Sparkling Organic Coconut Water is lightly carbonated and appeals as a standalone refreshment or mixer in healthy cocktails and mocktails.

The sleek new 12 oz. aluminum can features Coco Libre’s refreshed contemporary brand look and is designed to fit naturally in personal settings or in an upscale bar, restaurant, spa, hotel or office. People who tested the products in development said they were drawn to the nutritional boost over fruit-flavored sparkling water.

Coco Libre was the first company to bring organic coconut water to the U.S. market and the first to develop a coconut water with protein beverage. Like those offerings, new Sparkling Organic Coconut Water is made in the U.S.A. and extends Coco Libre’s brand promise to “liberate your thirst.”

ABOUT COCO LIBRE

Coco Libre’s flagship Organic Coconut Water is the nutritional foundation for a growing family of purposeful beverages. Coco Libre is a 2015 NCW Eco-Excellence Award winner and a finalist for Best New Product Line Extension at the World Beverage Innovation Awards 2014. Coco Libre beverages, made in the U.S.A., are available in grocery, natural, specialty and online retailers in the U.S. and Canada. To learn more visit CocoLibre.com, Facebook.com/CocoLibre.com, twitter.com/CocoLibre and Instagram @CocoLibre. Liberate your thirst.™

Media contact: Celina Cooper – celina(at)cocolibre.com, (424) 571-7230

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Celina Cooper
@CocoLibre
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