Brolly Event Solutions will bring the ROI generating power of event commerce a vastly wider market of events, conferences and trade shows.
Centennial, CO (PRWEB) April 11, 2016
Data Connect Corporation will be rolling out the latest update to its proprietary event and trade show technology platform at events this spring. This latest, 3.0, release represents a major step forward for the platform and to mark the change is rebranding their trade show services to represent this refined product and business mission as Brolly Event Solutions.
The goal of Brolly Event Solutions will be to provide a comprehensive event technology platform for event organizers with four areas of emphasis: event ROI, data capture and insights, on-site support, and event commerce. Their newly expanded system will include solutions for: event websites, on-site registration, lead capture, attendee tracking, event apps, commerce, and event data analysis.
Data Connect has been supporting B2B trade shows, primarily in the food and pharmaceutical markets, since 1999. They’ve become known for their proprietary Show Expert event commerce system, which facilitates at event buying and selling between vendors and exhibitors. With this new alignment Brolly Event Solutions will bring the ROI generating power of event commerce a vastly wider market of events, conferences and trade shows.
Specifically, the Brolly platform facilitates at-event buying and selling via a tablet based point of sale system built specifically for large trade show and event environments. Allowing commerce to take place at an event, organizers can drive direct value into their event, and get the clearest possible view into the ROI of their event for attendees, exhibitors, and their companies. With their latest release Brolly Event Solutions will bring this unique functionality to events, which previously never considered implementing commerce or hosted buying, and dramatically shift the paradigm of return and success for events across North America.