Creator Global Develops Sports Platform for Smart Devices

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Solution helps teams and brands leverage sponsorship investment using smart devices to activate sports campaigns.

Creator Global is best known for designing connected products for leading brands, but the Internet of Things product design company is also responsible for the development of digital media solutions for the sport industry.

Their latest project is a digital platform called ‘Sports Socket’, that delivers sports content and game media to a range of smart devices. Emerging products like Virtual Reality Headsets, smart TV’s, Amazon Echo, Wearables and other smart home products present the next opportunity for brands to engage with sports fans in new innovative ways. “Sports fans are early adopters of new technology, we’ve seen this over the last 5 years with activation on smart phones and tablets, and we see smart devices like VR Headsets as the next frontier in bringing the magic of the game to everyday places!” say’s Digital Director, Slade Sherman.

Creator Global will be trialling this new technology with 3 smart device manufacturers between May and July. If successful, the Sport Socket solution will be rolled out for teams and brands in the USA, UK and Australia starting September. Creator Commercial Director, Travis Crothers, says “Activating quickly and within budget is hard for brands and often innovations are out of reach. Our platform gives brands the ability to activate quicker and more cost effectively, using tools that are relevant to the brand.” Crothers will be speaking on sponsor engagement and Sports Socket at the Business in Sport Summit on May 19 & 20 in Austin TX.

About Creator Global
Creator Global is a leading global agency in the design and development of products for the Internet of Things (IoT). Creator have experience working with corporations and brands on large scale consumer and fan engagement projects.

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Travis Crothers
since: 02/2009
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