stanbul, Turkey (PRWEB) April 03, 2016
İ ReklamStore, Turkey’s leading digital advertising platform which offers data-centric performance solutions for advertisers and publishers, made an important strategic move in mobile advertising.
Reklamstore acquired Rekmob, which was founded by Fatih Işık, Fatih Tuna Çetinhan and Mehmet Ağırtopçu in 2013 as a self-serve mobile ad network. The company was supported by TÜBİTAK (The Scientific and Technological Research Council of Turkey) and TEB Incubation Center.
Partnering with hundreds of mobile apps, Rekmob offers various data targeting options as Turkey’s first self-serve mobile ad network. Advertisers can reach millions of end users through mobile apps. Rekmob has a user-friendly interface and it is easy to create, manage and monitor mobile ad campaigns. Advertisers and publishers benefit from real time reporting options to measure and improve campaign performance.
Here are some of the innovative targeting options Rekmob offers;
- Ambient temperature
- Ambient light
- Battery level
- GSM operator
- Internet connection type
- Location of mobile device’s user
- Car ownership (drivers)
“ReklamStore’s main goal is integrating the mobile ad technology of Rekmob to its existing mobile solutions serving hundreds of advertisers,” said Şencan Özen, Founder, ReklamStore. “ReklamStore focuses on data targeting options for advertisers to reach the right audience with the right ad model by analyzing users’ demographics, interest and behaviour. We have been very successful especially in CPI mobile ad campaigns and by adding the innovative mobile targeting options of Rekmob, we aim to achieve similar success in branding campaigns too,” Özen added.
ReklamStore has already been working on cross-device targeting. This technology and talent acquisition will support ReklamStore’s goal for being the leader in mobile advertising market.
ReklamStore is the leading digital advertising platform that offers data-centric performance solutions for advertisers and publishers. ReklamStore provides online advertising solutions for advertisers to target the right audience with the right ad model by analyzing users’ demographics, interest and behaviour according to their web browsing history. Using this, advertisers can easily execute effective and efficient online marketing strategies to reach their targets. ReklamStore’s expert team and technology help advertisers, agencies and publishers to reach their targets and increase their brand awareness with performance based solutions.
Founded as Turkey’s first self-serve mobile ad network in 2013, Rekmob offers advertisers innovative targeting options to reach millions of end customers through hundreds of mobile apps. Rekmob’s technology makes it easy to create, manage and monitor mobile ad campaigns. Advertisers and publishers benefit from real time reporting options to measure and improve campaign performance.