“Liz Sophia is a marketing change agent who understands marketing’s role to enable sales and drive revenue,” said SLMA Founder, James Obermayer. “
Atlanta, GA (PRWEB) April 04, 2016
Employee benefits firm Hodges-Mace, LLC announces Liz Sophia, Senior VP of Marketing, has been named one of the Top 20 Women to Watch in Sales Lead Management for 2016. This is the third year in a row Liz has earned this distinction. Awarded by the Sales Lead Management Association (SLMA), the Top 20 Women to Watch contest is a competitive nomination program judged by a select group of industry leaders.
“Liz Sophia is a marketing change agent who understands marketing’s role to enable sales and drive revenue,” said SLMA Founder, James Obermayer. “Her proven ability to transform marketing from a cost center to a profit center is why she’s won the Top 20 Women to Watch in Sales Lead Management for the last three years.”
In September 2015, Hodges-Mace hired Liz to build a marketing department from the ground up. In a few short months she has assembled a thriving revenue marketing™ organization and aligned sales and marketing to move the needle in revenue generation. She has introduced and proven the value of servant leadership and marketing metrics to generate topline revenue. Liz has also led the adoption of SFDC, Act-On and created a new role of sales and marketing technologist. At the same time, she is transforming the communications department at Hodges-Mace from a cost center to a revenue center.
Liz’s diverse background includes corporate and agency experience in both the technology and healthcare industry. She has worked with companies of all sizes from startups to global corporations. Areas of expertise include: agency selection and management, marketing automation, revenue performance management, online strategy, employee development and brand transformation.
Each year SLMA recognizes outstanding women contributors to the field of sales lead management. The winners of the 20 Women to Watch in Sales Lead Management competition sit on for-profit and non-profit boards, write, mentor, lead teams, sell, and market. These woman understand that sales lead management is revenue management and take this message to the marketplace. They create wealth for their employers, the companies they lead and the clients they serve.
Headquartered in Atlanta, Georgia, Hodges-Mace, LLC is a leading provider of benefit management software and services. Their portfolio ranges from small-to-mid-size companies and Fortune 500 enterprises in a variety of industries, including education, energy, gaming, financial services, healthcare, manufacturing, and retail. Hodges-Mace is a respected leader in the employee benefits industry and is dedicated to helping employees and employers make smarter benefits decisions through a blend of innovative technologies and intelligent service solutions.
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