WebLinc Creates Rachel Roy New Digital Flagship

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Designer Partners with WebLinc to Build a New Customer Experience

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Creating a digital environment where I can showcase collections alongside engaging content that truly helps women design the life they wish to live was my dream.

WebLinc, the commerce platform provider for the fastest growing online retailers, today announced that the award-winning Rachel Roy brand has relaunched its site on the WebLinc Commerce Platform. The redesigned site, http://www.rachelroy.com, merges content and commerce to provide an experiential and engaging environment for the digital audience.

Founder Rachel Roy said, “The online experience is very important to me. Creating a digital environment where I can showcase collections alongside engaging content that truly helps women design the life they wish to live was my dream. And I believe we achieved it.”

Through WebLinc’s deep research of the brand and understanding of the fashion space where form and functionality go hand-in-hand, the new RachelRoy.com features a clean design that focuses on the visual assets that the brand creates to tell its story. Partnering with the impactful visuals are other enhancing features:

  • Product detail pages showcasing user-generated content as well as large product photos on full-width backgrounds
  • Easy-to-use content blocks to alter content design with minimal effort
  • “The LIFE” blog enables customers to purchase products seamlessly without the additional step of visiting product detail pages
  • “Mega-menu” presents multiple categories under one navigational item alongside featured content such as the brand’s Spring Lookbook

Lisa Marie Dominish, Director of Ecommerce for Rachel Roy said, “Bringing Rachel’s vision to life in the digital space with a visually stunning experience that makes both shopping and enriching our customer’s life easy was our goal. During the site build, we took advantage of the great cache of knowledge WebLinc has for best practices, design cues, and strategic business advice.”

“Bringing Rachel Roy’s site to life is an exciting move for WebLinc,” said Darren C. Hill, CEO and co-founder of WebLinc. “Our team created a beautiful site that captures Rachel’s celebrity, personality and brand. Matching a brand’s vision for rich content with our in-house design skills and platform functionality is something we have deep experience in. Since Rachel Roy understands the strength of quality original content, they have a huge advantage over their competition."

About WebLinc
WebLinc is the commerce platform for fast growing online retailers. Mid to large-size retailers consistently outpace their competition with the modern, agile technologies of the WebLinc Commerce Platform and the company’s strategic expertise. Based in Philadelphia with satellite offices in New York, Los Angeles and Toronto, WebLinc powers commerce sites for dynamic, high-growth retailers including Sanrio/Hello Kitty, Urban Outfitters, Inc.’s brands Terrain and BHLDN, U.S. Polo Assn., Stila Cosmetics, Jeffers Pet, and others. To learn more, visit http://www.weblinc.com or follow @WebLinc.

About Rachel Roy
Rachel Roy, designer, entrepreneur, philanthropist and mother, designs to inspire women to feel smart, confident and individual. Inspired by the working women she knew, Rachel Roy New York debuted in 2005 as a modern assortment of ready-to-wear staples that took women from the office to evening. In 2009, RACHEL Rachel Roy launched with a downtown, youthful affordable contemporary sportswear brand essence and has quickly become a destination brand at Macy’s and won the best brand launch by the Accessories Council in 2010. Rachel is a member of the Council of Fashion Designers of America (CFDA) and continues to be actively engaged in the evolution and integrity of not only the fashion industry but for women’s well-being globally through her Kindness Is Always Fashionable initiatives.

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John Forberger
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