Music Meets Video Launches; Signs Strategic Partnership, Access to 6 Million Hit Songs

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Emerging Music Artist User-Generated Content Platform Hosts Contests Featuring the World’s Most Popular Songs

Music Meets Video, a user generated content platform for emerging music artists, officially launched today and announced its partnership with We Are the Hits, a leading music publisher partnership firm. Working with We Are the Hits, Music Meets Video can host content from major publishing catalogs totaling over 3 million hit songs.

Music Meets Video (MMV) is a user-generated content platform that allows musicians to cover songs by popular and emerging artists, then compete in head-to-head, fan-voted contests, with significant cash prizes. The idea came from the immense popularity of cover versions of songs on YouTube, some with large followings and fan bases, ripe for ways to grow their visibility and turn talent and popularity into a revenue stream, a business, a career. MMV attaches a patent-pending voting mechanism to online videos to truly tap into the wisdom (or preferences) of the crowds to determine popularity, and profit!

“Landing this partnership is a watershed moment for our company,” said Alex Mitchell, co-founder and creator of Music Meets Video. “The volume of songs we have publishing rights to is astounding and we can use this large catalog to launch innovative contests that will be beneficial to our users and our contest sponsors. The most significant value of the partnership is the ease of mind we can pass on to our sponsors and users who are confused about what they can and cannot do with cover videos online. Any content on Music Meets Video has clearance from the top music publishers in the world.”

MMV helps emerging talent gain new fans, engage with old fans, and finance their growing careers. MMV also helps record labels promote their roster and scout emerging talent in a novel way. Finally, MMV helps brands use popular music to attract attention to their products in an affordable way, highly customized, personalized and segmented, connecting directly with the fans of a particular artist. MMV contests provide cash prizes and exposure for emerging artists as well as sponsorship opportunities for brands & record labels.

Since opening up the beta of MMV in March 2015, it has already created 20 contests serving up 2.5 million votes, 5.5 million video views, and provided independent music artists with over $25,000 in cash prizes to fund and further their careers.

“We have found a way to successfully serve three very big markets,” added Luis Berga, co-founder of Music Meets Video. “Our contests help the artists who make up 100 million cover videos currently up on YouTube have a platform to get exposure and be discovered. We also help record labels discover new talent, and offer the $65 billion digital marketing industry (per Statista) a new, unique and affordable way to reach target customers.”

About Music Meets Video (MMV):
Music Meets Video (MMV) is a user-generated content platform that allows musicians to cover songs by popular and emerging artists and gives these artists opportunities to turn their talent into a career. The MMV patent-pending voting mechanism helps emerging talent engage with fans and finance their careers. MMV works with record labels to find new talent, and with brands to use popular music to attract attention to their products in an affordable way, highly customized, personalized and segmented, connecting directly with the fans of a particular artist. MMV is privately funded, and based in Austin, TX. For more, see: http://www.musicmeetsvideo.com/

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Laura Beck

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