Divaris Real Estate Adds Cutting-Edge Retail Consulting Division

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Divaris Real Estate announces the further expansion of their capabilities with Divaris Consulting Services, a new branch of DRE which focuses on the brick-and-mortar client, bringing together fashion, marketing and research expertise to provide retailers with a new way to gain a competitive advantage in an ever-changing marketplace.

Maria Divaris Hammerson

Maria Divaris Hammerson

Gerald S. Divaris, Chairman and CEO of Divaris Real Estate, Inc. (DRE), announces the formation of Divaris Consulting Services, a new branch of the Divaris group which will focus on market analysis, customer demographics, psychographics, product merchandising and display, pricing analysis, and cutting-edge sales and marketing services for the increasingly competitive brick-and-mortar retail industry. This new division will be run from our Beverly Hills office and is headed by Maria Divaris Hammerson, a seasoned expert in the fashion industry who has worked with a number of high profile clients, ranging from Cartier to Diesel. In combination with Divaris Real Estate and Divaris Property Management Corporation, DRE is now in a unique position to offer a full gamut of services to their clients on both the tenant and landlord sides of the industry.

“Our focus will be to take an in-depth look at the customer, get a thorough understanding of their demographics and psychographics, how they shop and behave, the impact of social media on their segment and their ‘hot buttons’,” says Gerald Divaris. “We also analyze what the retailer is doing today: the store merchandising and price offering, their mix of SKUs, their store locations and sizes, etc. From this fully-informed basis, our team of experts can then recommend modifications to merchandise mix, price points, store location, size and configurations, as well as digital presence, social media, public relations, brand positioning, experiential engagement and new marketing opportunities.”

Divaris-Hammerson added, “We have entered a new era for brick and mortar retail and evolution is critical for survival. The combination of our expertise in both real estate and fashion puts us in a unique space to help retailers reposition themselves to retain their relevance in this digitally driven landscape. Our goal is to help enhance the brick and mortar experience and consequently draw consumers out from behind their computers and back into stores.

“As a fashion editor, stylist and consultant, my role is to listen to my clients, whether a reader, brand, consumer or celebrity, and meet their needs and desires. Too often big companies are so frozen by convention that they fail to evolve with their customer and the changing retail environment. It is crucial for retailers to start thinking outside of the traditional experience, as consumers are shopping more and more online. Motivating people to make the trip to stores requires greater incentives – they need a better experience, something they can’t get online. Our goal is to look, not just at the facts and figures from research, but understand the “x factor” that drives target consumers to go out and spend.”

Divaris plans to launch these new services in the Summer of 2016. For more information, please contact Divaris Real Estate at 757.497.2113.

About Divaris Real Estate

Divaris Real Estate, Inc. is headquartered in Virginia Beach, VA with offices in Newport News, Norfolk, Richmond and Roanoke, VA; Charlotte, NC; Beverly Hills and metropolitan Washington, DC. Divaris Real Estate and Divaris Property Management Corp. are divisions of The Divaris Group, an international real estate brokerage and property management company that currently manages and/or leases approximately 26 million square feet of prime office, retail and industrial space from New Jersey to Florida. Gerald S. Divaris is Chairman of the Board, and Michael B. Divaris is President of Divaris Real Estate, Inc.

Divaris Real Estate is a member of Realty Resources, (http://www.realtyresources.org/) a national group of independent retail property brokers and managers, covering 91 major markets throughout the U.S. DRE is also the Virginia affiliate for The CORE Network, (http://www.corenetworkcre.org/) a national group of office and industrial brokers with affiliates throughout the U.S., Canada, Mexico, Asia and Europe. These organizations represent corporate and institutional clients, tenants and buyers in all aspects of leasing, development, management, sales and acquisitions.

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Joseph Rapisardi
since: 03/2013
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