Adblade Launches an API to Bring Advertising Analytics to Enterprise Partners

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New APIs provide developers with simplified access to Adblade data distribution enabling the APIs to be extended to third-party and proprietary content and systems.

“As the ad industry continues to evolve, Adiant is at the forefront of innovation”, said Ash Nashed, Founder and CEO. “Our commitment to publishers’ and advertisers’ success has been the driving force behind the creation of these powerful tools”.

Adblade, a leading native ad platform, today announced new reporting capabilities for digital advertisers and publishers. By soliciting feedback from its users, Adblade has developed an Enterprise API with the goal of making account management, administration and reporting faster, clearer and more intuitive for all publisher partners and advertising clients.

Digital publishers and advertisers are increasingly setting the agenda for the types of data they access and how they use it can vary a great deal based on their individual needs. This reflects a growing trend in the online media industry towards agile, connected and open models as powerful growth drivers.

Adblade’s new API suite provides an easy-to-use, single point of access to publisher metrics such as impressions by container and placement, clicks, revenue by placement, subids and total revenues. Adblade’s advertiser API includes access to ad ids, click URL(s), ad impressions, ad conversions, campaign spend, data spend, and total spend.
“As the ad industry continues to evolve, Adiant is at the forefront of innovation”, said Ash Nashed, Founder and CEO. “Our commitment to publishers’ and advertisers’ success has been the driving force behind the creation of these powerful tools”. Adblade is simplifying the processes developers use to access, explore and create and allowing media companies on both sides to scale their operations by many orders of magnitude. To succeed, publishers and advertisers need to have the data and flexibility to adapt in real time. Adblade’s API offers a highly flexible technological option that allows customers to unify their systems into one dashboard.

About Adiant
Adiant is a leading digital media technology company with a mission to deliver the most innovative and valuable digital advertising solutions to quality publishers and advertisers. Our brands, Adblade, IndustryBrains, and now Solve Media have been engineered from the ground up to offer immediate and long-term sustained value with a high level of customer service. Adblade is a leading content-style native ad exchange which prides itself on providing industry leading CPMs with FTC compliant ads and offers. Founded in 2008, the company is headquartered in Somerville, NJ and has offices in New York City, Philadelphia, and Buffalo, NY. For more information visit http://www.adiant.com.

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Rafael Cosentino
Adiant
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