“From both a cultural and economic standpoint, I know that there is great opportunity for GEM to integrate seamlessly into the Vancouver market with our own brand of integrity and passion for our local counterparts,” said Lauren Downer.
New Haven, CT (PRWEB) April 06, 2016
At the new office, Lauren Downer will now serve a dual role as GEM’s Social Media Director and also as Creative Director. In her new role as Creative Director, Lauren will be responsible for brand cohesion, execution, team management, and creative direction. She will collaborate closely with GEM's account management, design, development, and production teams to conceptualize creative and core strategies for GEM Vancouver's clients. GEM has also hired Mark Mansfield as its new Director of Global Sales + Marketing and Jonathan Mosley as the Senior Account Manager for the GEM Vancouver office.
“I am incredibly honored to have been chosen as the team member to front this GEM division,” said Lauren Downer, GEM Vancouver, Creative Director. “From both a cultural and economic standpoint, I know that there is great opportunity for GEM to integrate seamlessly into the Vancouver market with our own brand of integrity and passion for our local counterparts.”
“Vancouver is a hotbed of culture, technology and innovation in Canada. We recognize Vancouver’s global significance as a crossroads between North America and Asia, and we’re excited to help brands bridge that cultural gap and grow internationally,” remarked GEM Chief Strategy Officer, Peter Kozodoy.
GEM’s expansion is based on its “Global-Local” strategy. This approach entails opening offices around the country and internationally by searching for, sourcing, and acquiring talent who reside and work in that particular city or region. GEM’s principals also encourage their offices to participate in, engage in, and contribute to the local fabric of their respective region(s) — including area non-profits, local organizations, charities, and community events — while working with some of the area’s mid- to large-size companies and brands on strategic growth initiatives.
Since opening, GEM’s Vancouver office has worked with several Vancouver-based organizations. It’s currently working with TEDxStanleyPark, helping to promote its Ideas to Action multi-speaker event happening in late May. The office has also done video work for Vancouver’s Positive Living Society of British Columbia RED Fashion fundraiser event.
Founded in 2008, GEM Advertising is a full-service, international, award-winning communications and marketing agency that has worked with and created successful campaigns for companies and organizations such as: Albertus Magnus College, Jordan’s Furniture, CT Sinus Center, the Greater New Haven Chamber, and North Pacific Yachts. With nine in-house departments, GEM produces and polishes multifaceted branding campaigns that spark love affairs between brands and their customer-advocates.
GEM Advertising has offices in New Haven, CT; Vancouver, British Columbia; Boston, MA; and Chicago, IL. To learn more about GEM Advertising, please visit: http://www.GEM-Advertising.com.