zvelo Unveils the Ad Tech Industry’s Only Real-time, Dual-Decisioining Solution, zveloSHIELD™, to Fight Against Ad Fraud and Botnets

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As Ad Fraud Grows to Record Numbers, zvelo Is Providing the Industry With a Powerful Tool Fight Back.

"Ad fraud and brand safety concerns are escalating at an alarming rate..." Jeff Finn, CEO, zvelo

Today, zvelo, the proven market leader for content categorization,malicious website and botnet detection, is excited to announce zveloSHIELD™, the industry’s first real-time, dual-decisioning ad fraud prevention and botnet detection system.

The new solution combines pre-bid blocking of fraudulent IP addresses with zvelo’s award-winning malicious exploit and botnet detection capabilities. This powerful combination allows customers to fight against fraud down to the page level in two distinct channels, user traffic flow and URL’s. This unparalleled level of granularity provides valuable campaign insights that are accessible through detailed and transparent reporting.

“Ad fraud and brand safety concerns are escalating at an alarming rate,” said Jeff Finn, CEO of zvelo. “zveloSHIELD directly addresses these issues and ensures that brands can be confident that their stories are delivered in a non-fraudulent environment while publishers can be confident that their inventory quality is clean and performing at it’s optimal efficiency.”

A powerful component of zvelo’s latest offering is its multi-channeled ability to drill in to the campaign, creative, domain, and page levels. Customers will now have significant insight into key page-level data points, including non-human traffic (NHT) and low quality traffic (LQT) impressions, as well as the domain and page-level insights connected to those impressions. zveloSHIELD is specifically designed to combat ad fraud by providing real-time analysis and coupling it with zvelo’s award-winning malicious protection system, protecting over 500 million users globally.

“A primary part of our mission is to help the ad tech industry fight ad fraud,” said Cordell BaanHofman, VP of Business Development at zvelo. “zveloSHIELD empowers customers with clearly detailed and actionable insights to allow for immediate pre-bid blocking on impression opportunities from known botnets, or where the URL is fraudulent, malicious or dangerous.”

zvelo concluded zveloSHIELD’s beta testing earlier this year and the product’s general release is available now. For a product tour, information on partnerships, pricing or evaluations of zveloSHIELD, interested companies are encouraged to contact zvelo directly at (720) 897-8113 or sales(at)zvelo(dot)com.

About zvelo, Inc.
For nearly a decade, zvelo has been the leading provider of content and contextual categorization, as well as malicious and botnet detection. zvelo is the trusted partner for the market’s preeminent ad tech, network security and mobile subscriber analytics vendors solving a diverse range of client business needs including brand safety, web filtering, contextual targeting, subscriber analytics and ad fraud prevention. The processing power, accuracy, coverage and speed of zvelo technology delivers the fastest real-time updates available today.

zvelo is headquartered in Denver, Colorado with offices in the Philippines, Spain and Florida.

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