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Security Industry Association Launches Interest Group to Focus on Retail Security
  • USA - English


News provided by

Security Industry Association

Apr 05, 2016, 11:55 ET

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Alex Asnovich
Alex Asnovich

Las Vegas, Nev. (PRWEB) April 05, 2016 -- The Security Industry Association (SIA) today launched a working group that will bring together stakeholders to develop solutions to security challenges in the retail sector.

Both end users and security vendors in the retail channels are interested in developing and utilizing the knowledgebase behind protection of business assets and increasing revenue.

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The SIA Retail Security Interest Group will include security industry professionals, security practitioners and other stakeholders who will seek to, as the group’s charter states, “develop analyses and recommendations regarding the implementation of security solutions, the impact of emerging technologies, and the unique physical security, loss prevention and other security challenges in the retail sector.”

All work products from the group, including any guidelines or best practices, will be vendor-neutral.

“SIA members are uniquely qualified to provide security guidance to retail outlets,” SIA CEO Don Erickson said. “In fact, they already do exactly that every day. However, this group will enable collaboration outside the proprietary confines of a vendor-customer relationship, so the results can have a positive impact across the entire retail sector.”

Alex Asnovich, director of marketing for Hikvision USA, will lead the group as its first chairman.

“Both end users and security vendors in the retail channels are interested in developing and utilizing the knowledgebase behind protection of business assets and increasing revenue,” Asnovich said. “Adding focus on the retail vertical within SIA opens a new level of enhanced opportunities that will propel success for everyone involved.”

More information about the group, including how to participate, is available by contacting Ron Hawkins, SIA’s director of industry relations, at rhawkins(at)securityindustry(dot)org.

About the Security Industry Association

The Security Industry Association (SIA) (http://www.securityindustry.org) is the leading trade association for electronic and physical security solution providers, with roughly 650 innovative member companies representing more than 400,000 security leaders and experts who shape the future of the security industry. SIA protects and advances its members' interests by advocating pro-industry policies and legislation at the federal and state levels; creating open industry standards that enable integration; advancing industry professionalism through education and training; opening global market opportunities; and collaboration with other like-minded organizations. As a proud sponsor of ISC Events expos and conferences, and owner of the Securing New Ground® conference, SIA ensures its members have access to top-level buyers and influencers, as well as unparalleled learning and network opportunities.

Mickey McCarter, Security Industry Association, http://www.securityindustry.org, +1 (301) 804-4704, [email protected]

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