Vermont Peanut Butter Launches Trail Rider Peanut Butter

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The Vermont-based boutique peanut butter company is fundraising for a state-wide mountain bike non-profit with a delicious new peanut butter flavor.

Mountain biking in Vermont is growing and VMBA's relationship with Vermont Peanut Butter is deepening. The Vermont Peanut Butter Company (VTPB) and the Vermont Mountain Bike Association (VMBA) are partnering for a seven-month fundraiser.

VTPB is launching its latest peanut butter product called Trail Rider which will be sold April 1st through October 31st in bike shops, outdoor shops and markets throughout Vermont. Trail Rider was developed exclusively for VMBA.

Twenty-five cents from every jar sold will be donated to VMBA to help offset annual costs associated with land stewardship and trail building. VMBA is a non-profit organization dedicated to protecting Vermont’s wild spaces and making them available for families to enjoy mountain biking.

Trail Rider is a delicious all-natural peanut butter made with Vermont raw honey, organic sunflower seeds, organic pumpkin seeds and organic oats. VTPB wanted to make a product that riders, families and anyone who loves the great outdoors and healthful eating can appreciate. It’s being called a “nutrition bar in a jar.”

“We love what VMBA stands for and that they are one of our partners for the long haul.”

  • Chris Kaiser, President / Founder, VTPB

“VTPB's sponsorship is a meaningful part of VMBA's ability to advocate for natural places and create stronger connections among riders.”

  • Tom Stuessy, Executive Director, VMBA

VTPB expects to sell more than 10,000 jars in the next seven months. Trail Rider will also be sold on the VMBA and VTPB websites: http://www.vmba.org and http://www.vtpeanutbutter.com.

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Chris Kaiser
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