Building Gender Balanced Businesses – The Works

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A new book series by Avivah Wittenberg-Cox

1 Key to Gender Balance

A new series of 3 books cover the WHY, WHAT and HOW of achieving more gender-balanced businesses. Written by leading expert of gender balance in business, Avivah Wittenberg-Cox, the Building Balanced Business series focuses on simplifying a complex topic for companies, managers and women by offering proven, pragmatic solutions in a made-for-managers format.

How do you engage everyone in gender balancing business? Not just women? Part of the answer lies in both the message and the medium.. These short, sharp books offer a tongue-in-cheek invitation to those not necessarily convinced of the benefits of balance. They are short, impactful presentations that clarify the core arguments of a complex debate. Any manager will be better armed to navigate the subject with this series under their belt.

Each book is a smart, fast toolkit of what to say and what to do (and not do) in response to three deceptively simple questions.

1 Key to Gender Balance: Leadership

A powerful answer to the question why gender balance? What are the benefits of balance? Until leaders and managers are both convinced and convincing on this issue, they are unlikely to implement it. This short, funny, graphic-based read gives a broad overview of what is commonly referred to as ‘the business case’ for gender balance. Every 21st century manager who seeks engagement from 100% of the talent and strong connections with 100% of potential consumers needs this - memorized.

4 Phases of Women’s Careers

What are the gender differences managers may want to understand to build gender balance – and get it all the way through to leadership? One potent issue is managing careers, and understanding the different phases of life that still impact women more than men. The current model was built on a single career track. Women and younger generations want more flexibility – especially in the decade of the 30s. A short and graphic-based guidebook for managers who aim to excel at developing both men and women through their careers – flexibly and gender neutrally.

7 Steps to Building a Gender-Balanced Business

The ‘7’ book provides, in a concise format, a complete program for addressing the gender issue in any organisation. Starting by helping you get gender onto the top management agenda, then aligning leaders on the relevance and urgency of the issue for their business. It explains how to equip leaders and managers with the skills to lead across genders. It explores how to review Sales and Marketing approaches to ensure that a sophisticated understanding of gender differences maximizes market opportunities and innovation. And it lays out how to review and adapt talent management systems to make sure that they recognize and adapt to gender differences. Essential reading for any manager who wants to balance their team or their business.

The 20-first series is available on AMAZON .
Boxed sets of all three books available on request.


Avivah Wittenberg-Cox is CEO of 20-first. Based in London, she is a consultant, coach and author. Her books include: Seven Steps to Leading Gender Balanced Businesses (HBR Press, 2014), HOW Women Mean Business (Wiley 2010) and WHY Women Mean Business (Wiley, 2009). She helps companies develop more inclusive leadership styles, build more gender-balanced management teams and review processes and policies to adapt them to 21st century talent and market realities.

For additional information or to schedule an interview or a speaking engagement with Avivah Wittenberg-Cox, please contact: Martha Christie
Tel:     + 44 20 7021 0752
Email:     queries(at)

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Martha Christie
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