TrulySocial Shows Girls Got Game

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TrulySocial, a London-based mobile gaming studio secures investment from industry veterans

Now backed by world–class investors and advisors, we have built an exceptionally talented team and are ready to execute on our vision.

London-based casual games studio, TrulySocial, secures funding from London Venture Partners (early-stage investors in Supercell, Playfish, Natural Motion, Unity and Applifier), Supercell’s Game Lead Drussila Hollanda-Grönberg and India’s leading mobile games publisher, Nazara.

TrulySocial, led by Salone Sehgal and Sebastian Coman was founded with the vision to delight players with Contemporary Social World games that allow players to escape into lives less ordinary.

The first game is a story-driven and lifestyle-themed game, designed specifically for women on mobile platforms. The game leverages the best of dress-up, fashion and celebrity content; with a focus on narrative centred on dating and building romantic relationships. Currently in beta, the game is due to release later this year.

“London VP are one of the best games VCs in the world. Their deep knowledge, expertise and track-record in scaling companies from start-up to multi-million dollar businesses is highly valuable to us. We were outsiders to the games industry. Now backed by world–class investors and advisors, we have built an exceptionally talented team and are ready to execute on our vision.” comments Salone Sehgal, CEO and Co-founder of TrulySocial.

“The mobile casual games market is saturated with re-skins of existing game genres. Thus, we are carving out our own niche. We consciously choose to build narrative-driven games, particularly with a focus on female audiences.” Insights by Flurry show that female mobile gamers monetise 31% better and a retain 42% better within a 7-day period, when compared to male gamers.

“We have been looking ever more carefully for teams with new ideas and a different approach to stand out from the crowded apps marketplace. TrulySocial are doing just that, we think and believe they will succeed.” says David Gardner, General Partner at London VP.

“Furthermore, emerging markets are not a mere afterthought for us. The investment and marketing partnership with Nazara (one of the leading mobile developers and publishers ) positions us to build a presence in India right from the start. With celebrity tie-ups and Nazara’s deep knowledge of the India gamer audience we secure distribution for our localized game.” explains Sehgal.

In light of the new partnership, CEO of Nazara Games, Manish Agarwal says, “We see a perfect fit with TrulySocial’s contemporary social world and are working with them to bring a completely new genre of gaming to India.” He further added, “With TrulySocial we have an opportunity to partner with key international players. We plan to bring new and innovative content to the Indian gaming audience. We believe in their team's idea of ‘not just making a game but changing gaming’ is what excites us and motivates us to making this investment in their conviction.”

“I am a firm believer in that truly diverse teams are more innovative and successful than homogenous ones. For that reason, we have a team who hail from different backgrounds and a female CEO. Now, we even count on one of the few female investors in games, Drussila Hollanda-Grönberg, whose career track record with Hay Day is an inspiration to many.” explains Sebastian Coman, founder of TrulySocial.

"As a female developer myself, TrulySocial's commitment to the female players really inspires me. The audience base has massive potential and Salone's team not only recognizes that, they plan to harness it with fun, innovative gameplay mechanics which I haven't quite seen before." says Drussila Hollanda-Grönberg, Game Lead at Supercell, Finnish gaming powerhouse.


About TrulySocial

TrulySocial is a London-based casual games studio, creating fun and unique Contemporary Social World games. Their free-to-play role-playing games delight the socializer and explorer player types with lifestyle content and engaging narrative.

To learn more about TrulySocial, visit


About London Venture Partners

LVP is a seed fund with a valuable difference: its partners are operating experts in the games ecosystem, and LVP only invests in the gaming sector. The LVP team has been seed investors in game companies that have created $6.5 billion in value through exits including Supercell, Playfish and NaturalMotion, and is an investor in many other great companies including Unity, PlayRaven, Omnidrone, Peak and Polystream. To learn more about LVP, visit


About Nazara

Nazara is a leading mobile games developer and publisher focused on the large mobile consumer base in India and worldwide. In addition to developing a range of branded and original mobile games, Nazara operates unique services such as “Games Club”. Its customers include mobile carriers as well as handset manufacturers. Nazara is present in 41 countries across the world and reaches out to more than 2 Billion consumers across emerging markets in the world. For further information, please visit


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Sebastian Coman
since: 10/2013
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