Savings.com, a Cox Target Media property, Sponsors Hispanicize 2016

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CTM is Dedicated to Providing Tailored Marketing Solutions

Savings.com, a property of Cox Target Media (CTM), announced it is a sponsor of the Hispanicize 2016 Conference, taking place in downtown Miami’s InterContinental Hotel this week. Hispanicize 2016 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business. Many premium brand names, such as NBC, Amazon, Facebook, Telemundo, Wells Fargo and Unilever have also joined as key sponsors.

“We are excited to more deeply understand and connect with the Hispanic market,” said Jay Loeffler, Senior Director, National Accounts - CPG, OTC, Retail Grocery, with Cox Target Media. “Our goal is to expand the Hispanic segment of our affiliate marketing and DealPro Network, enabling us to better accommodate our clients' requests for Hispanic-centric campaigns. CTM is committed to providing marketing solutions that hone in on specific market segments’ needs, and this is an excellent platform for us to strengthen our insights.”

On April 6, Sara Korab, Head of Community Development at Savings.com, will offer insights for seamlessly integrating affiliate marketing as a monetization strategy to social influencers. The presentation, titled “Easy Ways Influencers Can Make Money with Affiliate Marketing,” explains how, in addition to monetizing blogs and social platforms via traditional banner ads, sponsored posts, and brand partnerships, influencers can use affiliate marketing to increase their income. Thought leaders across all industries, from fashion to technology, can easily increase revenue streams through affiliate marketing programs, writing about brands and products they are already promoting organically.

The key takeaways of session are: how to get started with affiliate marketing; which affiliate companies or networks to work with; planning content around affiliate marketing strategy; and using your email lists and social media platforms for affiliate marketing.

About Savings.com
Savings.com helps you find the best deals on everything you want. Tell us what stores and categories you like, what city you live in, and we deliver the best deals for you. In addition to providing personalized recommendations, Savings.com has one of the most in-depth databases of online coupons. Shoppers can access thousands of exclusive offers from the biggest retailer names along with up to 100,000 active deals from online and national retailers, daily deal sites and grocery brands. More than 5 million shoppers turn to Savings.com each month as their trusted resource for deals and to interact with the site's popular community of online coupon experts, the DealPros™. Savings.com was recently ranked as one of the fastest growing companies in the U.S. by Inc. Magazine, and it has won top awards from advertiser partners, including the 2011 Innovative Publisher of the Year from LinkShare and 2010 Advertiser's Choice Award for Top Publisher from Commission Junction.

About Cox Target Media
Based in St. Petersburg, FL, Cox Target Media (CTM) is a national direct marketing company that offers targeted marketing solutions to identify and engage specific shopper segments. We provide marketers with keen insights into how consumers think and behave when shopping and buying. CTM’s mass reach -- coupled with powerful, precise targeting and true consumer insights -- drives measurable-buying transactions across verticals, including consumer packaged goods (CPG), over-the-counter (OTC) and omnichannel retail. CTM is the parent company of Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. CTM is a subsidiary of Cox Media Group in Atlanta.

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